To paraphrase an old Chinese saying, the best time to launch a digital marketing campaign was ten years ago but the next best time is right now!
If you haven’t already established a robust social following, you’re quickly falling behind your peers. Even so, there’s no reason to panic. Instead, consider the benefits of implementing a digital marketing strategy right now.
You don’t need to play a game of ‘catch up‘ even if you’re starting late. What matters now is to implement your strategy to reach your business objectives. No matter what those goals are, a digital marketing campaign can help.
You Need A Marketing Plan!
Having an effective marketing plan is one of the basics to ensure success. Ideally, this should be a multiprong approach integrating a hybrid or combination of traditional marketing techniques, affiliate marketing, inbound marketing, search engine optimization, PPC campaigns, display advertising, customer loyalty programs, marketing automation, email marketing, native advertising, influencer marketing, mobile marketing, lead generation, and paid advertising.
Perhaps you’re considering creating a marketing strategy for your small business, but you don’t have the experience, skills, or a marketing team to help bring your marketing strategy to fruition. Perhaps you’re unsure how to take the next step in your business growth, but you know that marketing is key to success.
Business Owners Need A Strong Digital Presence
Considering that 81% of people search for local information via search engines, it’s essential to understand the impact of having a robust digital presence. A recent study by Novus revealed that 48% of people who conduct local business searches on their mobile phone visited a store in search results within 24 hours. Not only that, 26% of these ideal customers made an in-store purchase!
According to Nielsen’s Global Trust In Advertising report, consumers are more likely to believe and act on trusted friends and family recommendations than any other form of advertising. So a solid online presence and social proof help get your business in front of potential clients and customers, without a doubt.
Achieving high visibility in Google search results is key to maximizing your marketing. By doing so, you ensure that your small business gains organic traffic from engaged searchers on desktop and mobile search queries.
Successful Digital Marketing Campaigns Have Multiple Moving Parts
The most successful search engine marketing campaigns usually have multiple moving parts in place. For instance, you’ll need to have Google Analytics and a campaign goal in place to track results and manage your Google AdWords ad spend. In addition, establishing key performance indicators, such as cost per lead, return on investment, ROI, click-through rate CTR, bounce rate, time on site/page, to name a few, provides valuable insights into the performance of your search engine marketing campaigns.
Not measuring and tracking key business metrics can lead you down the wrong path with your digital marketing efforts. However, understanding how these key performance indicators help determine whether or not your online advertising budget is working or needs some adjustments to get search engine results and rankings. Ultimately, it’s a most integral part of a diverse and multi-faceted campaign that gets your brand or company in front of ideal customers.
From relevant blog posts to highly targeted landing pages developed with conversion goals in mind, implementing a diverse content marketing strategy is an effective way to strengthen your customer base. And, telling your brand’s story helps you gain the attention of target prospects while positioning yourself as a leading option for consumers.
When establishing your business online, having a base of already loyal customers helps to make your launch go a little easier. And, if you have the resources to create content and manage a content calendar that includes case studies, video marketing assets, video content, user-generated content, and sponsored content, you can generate leads from multiple platforms, including social media and email marketing campaigns.
Both B2C And B2B Companies Benefit From A Digital Marketing Strategy
Whether you work with B2C or B2B clients, taking advantage of all the opportunities to present your value proposition to your ideal buyer persona and target audience is the best way to drive traffic to landing pages optimized to increase conversion rates. And, the more leads generated, the better!
So, when exactly is the ideal time to launch a digital marketing campaign? The answer is the best time to launch a digital marketing campaign is whenever you need to increase traffic, leads, conversions, and brand awareness while building customer engagement at any scale.
Stake Your Claim In The Digital Space
If it’s time to stake your claim in the digital space and achieve first page results for your target search queries, the time is now! Please reach out today to see how we can work together to help you define your ideal customer and develop a customized digital marketing campaign strategy that gets you in front of more potential customers.
Your Prospects Are Already OnlineAlmost all of your potential customers already use social networks extensively. Some of them have profiles and are active on multiple major networks. Each of these different websites and apps has distinctly unique cultures that require tweaking your strategy. With specific campaigns geared towards each market, it’s a simple matter to generate revenue. Most companies employ strategies that are too vague to bring consistent results. Tightening up your sales funnel and social media distribution is a fast way to change that so that your digital marketing is profitable.
Chances are you already have some underused social media and website assets. Most businesses who have delved into creating an online presence have accomplished a decent start. However, without consistent effort that builds on initial efforts, a flatline state for your growth is inevitable.
The benefits of employing digital marketing include:
- The introduction of your brand to a large, connected audience.
- Additional website visitors who are highly targeted and engaged.
- A chance to build multiple social ‘beachheads‘ that gain interest and engagement all the time.
The Need for New Business and Revenue Never Ends!
Most small businesses need new customers. They don’t have large corporate marketing departments to handle the details for them. Instead, they tend to rely heavily on themselves or an employee to update their social profiles. More often that not, the dedication that’s present at the start quickly fades. Sadly, some companies even back off their social in frustration just when things are about to turn lucrative.
Social media marketing is a marathon, not a sprint! Unless you plan on burning your contacts, you’ll need to implement a consistent strategy that unfolds over the course of months. You won’t have to wait long for tangible results. When you hire dedicated project managers to handle your social marketing efforts, they begin the process of optimizing your social media profiles and targeting the best prospects immediately. Those two acts initiate the process of turning your social media streams into revenue!
There are no good reasons to delay your social media marketing efforts. With qualified project managers at your side, there’s no goal you can’t accomplish. Define a winning strategy that puts your business in front of the most likely candidates.
All small businesses eventually reach a stage where they must rely on specialists to continue or to accelerate their growth. The effectiveness of digital marketing makes a strong case for delegation and outsourcing. That’s the best way to get up and running fast! Give us a call at 1-800-340-0893 if you have any questions, or contact us through this form.