Just a few of our thoughts on digital marketing and life.
As a realtor, your job is to market your client's property successfully. In today's digital age, there are more ways than ever before to promote and grow your real estate company. If you are coming up short on concepts to publicize your services or market client's...
Assuming you already have an integrated marketing plan in place, you've probably been noticing a decrease in your blended costs. That's excellent news and likely to continue. Although it can be expensive ramping up your digital marketing strategy in the first place,...
Most companies are well aware of the importance of cross-channel marketing. In the "old days" large enterprises had no trouble reaching mass audiences. They purchased ads in the large newspapers and spots on national TV shows. Spreading their message across those main...
Don't underestimate how many steps it takes to implement an effective digital marketing strategy. First, you have to build an incredibly robust foundation. That means your branding and marketing message are on point and efficient. Laying down a base for the rest of...
Long tail keywords have remained in fashion because they're effective. In the distant past, many website owners would optimize for root keywords. When the Internet was new, and few people understand how to do even basic SEO, they were able to rake in lots of traffic....
Big Data has been winning big for the past few years, and that's unlikely to change. Digital Marketing relies on data more than most fields. Targeting people who resemble your ideal prospect is a fast way to find conversions. Facebook compiles more data than anyone....
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