Lower Your Blended Costs for Marketing with a Wide Strategy

Lower Your Blended Costs for Marketing with a Wide Strategy

Assuming you already have an integrated marketing plan in place, you’ve probably been noticing a decrease in your blended costs. That’s excellent news and likely to continue. Although it can be expensive ramping up your digital marketing strategy in the...
Why Long Tail Keywords Still Mean a Lot to Small Businesses

Why Long Tail Keywords Still Mean a Lot to Small Businesses

Long tail keywords have remained in fashion because they’re effective. In the distant past, many website owners would optimize for root keywords. When the Internet was new, and few people understand how to do even basic SEO, they were able to rake in lots of...
The Modern Marketing Playbook Is Heavy on Facebook

The Modern Marketing Playbook Is Heavy on Facebook

Big Data has been winning big for the past few years, and that’s unlikely to change. Digital Marketing relies on data more than most fields. Targeting people who resemble your ideal prospect is a fast way to find conversions. Facebook compiles more data than...

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