When you begin marketing digitally, you will want the benefit of having some wind behind your sails.
If that fails, chances are good you’ll begin to lose motivation very quickly.
Millions of small business profiles that once showed promise have fallen off worse than Billy Ray Cyrus after “Achy Breaky Heart.”
If you don’t want your aching heart to break too badly, you’ll quickly embrace the concept of momentum when it comes to digital marketing.
That’s the primary reason all small business owners should consider hiring digital marketing specialists to help them define a cohesive strategy that will sprout wings.
Cohesiveness, consistency, and clarity are the three Big C’s your small business needs. You get these when you hire professionals who work in the medium all day. They understand what strategy to employ and which tools to use.
Put Your Small Business Digital Marketing Plan in Place
Perhaps even more importantly, these stalwarts know what pitfalls you have to avoid if you want to avoid burnout and complete ignominy. The simple truth is, it’s even harder to come back from a disastrous social media effort than it is never to have started in the first place.
Hit the ground running by making the smart hire of outsourced talent that allows your company to focus on your high-value core competency. You’ll be happier that you did, and your sales will soar as a result.
The new year will be here soon enough. That’s the perfect time to say goodbye to outmoded marketing strategies. It’s time to embrace current technology and tactics.
Not everything will be new. There will be many continuations of strategies that have been proven effective. Still, fortune favors the bold.
Those who have not yet automated large swathes of their digital marketing may soon discover that’s a fatal mistake. Automation is a way to get much more out of your current efforts. If you want to amplify your message, then make sure you’re following marketing automation best practices.
Let’s look at a few ideas that can’t miss in 2016.
- Brand Clarity
- Marketing Automation
- Social Breadth
- Continuity Of Your Program
- Bold Moves Into New Spaces
Dealing with a Crowded Online Market
Pretty much everybody is online. In 2016, it’s going to be more important than ever to be clear about your message. You probably won’t have as many swings at people as you did in the past, so the strategy is to make the most of the ones you do have.
Be clear about who you are and what you do. Busy people don’t have the time or attention spans to scan their memory banks for mental fragments about your business. They want an instant understanding of what makes you tick. Clear and consistent messaging about your brand mission is the way to take care of that.
Many marketers refer to traditional and digital marketing as if the two disciplines are at odds. There’s no reason to think they are.
Integrating digital and traditional marketing efforts into a cohesive whole is a solid approach that allows business to get the best of both worlds.
As digital marketing began its meteoric rise, many companies rushed to the new channels because they offered unparalleled monitoring capabilities. For too long, marketers were in the dark about how effective their traditional campaigns were. Paying for PPC ads or social ads gave them a clearer picture of how effective their campaigns were for converting cold prospects and turning them into avid customers.
As Big Data firmly takes root in the minds and hearts of marketers everywhere, integration of traditional and digital media become even higher priorities. Marketing analytics is growing in depth and breadth as a major digital marketing
- Direct mail
- Trade Shows
All of these “old school” methods benefit from being integrated and updated into digital marketing campaigns. As the years have progressed, it’s becoming increasingly easier to track your sales through all of these channels, much the way you’ve been doing with your digital marketing campaigns.
When you combine the two types of campaigns, you can expect up to a 62% increase in conversion rates, according to recent research!