What Is NAP And Why Is It Important For Local Business Owners?


There are so many fine details that go into building a successful business. And with the digital age, company owners can add even more complexity to their operations. But regardless of how tech-savvy you may be, one of the most fundamental pieces of information for any business is its NAP: Name, Address, and Phone.

While this acronym might not sound like a priority, it’s essential to ensure that your customers can find you. And if they can’t? That could be a problem for business owners relying on local customers for success.

Business Name 

Everyone understands that your business name, or brand, is how customers associate with your business. But it’s essential to ensure that your name is consistent across all digital and physical platforms. An example: Your company is listed as “Joe’s Cleaning Service” on your website. However, it’s listed as “Joseph’s Professonal Cleaners” across internet platforms such as Google and Yelp; potential customers might think you’ve gone out of business, moved, or changed your name. This mixup is problematic!

Address

Not surprisingly, your business address will have much to do with how you attract local customers. And with the growing adaption of local, mobile, and map searches, accurate NAP data matters. Providing outdated or incorrect address information can cause serious customer confusion. Studies find that people who search for a business, product, or service from their mobile phone are likely to visit or reach out to that business within 24 hours. Having the correct business address across all internet platforms, including your Google Business Profile, helps ensure they make it to your door, not your competitor’s.

Phone 

Sometimes potential clients have quick questions or need help making an appointment. But suppose you have old, outdated, or incorrect phone numbers listed across multiple internet platforms. In that case, the situation gets messy and can cause significant business issues, such as people assuming that you’ve moved or, worse, gone out of business.

In conclusion, correctly utilizing your NAP – Name, Address, and Phone – helps customers find you quickly and easily on the web. As such, it’s something that every business owner should prioritize. Local business owners are setting themselves up for tremendous success by ensuring accuracy across all digital platforms.

Both New And Established Companies Need Accurate NAP Information

Ensure that your NAP information is accurate across all digital platforms regardless of your business size or status.

New companies should ensure that their company establishes a Google Business Profile and other local directories and search engines with consistent information.

Established companies should also review their NAP information from time to time and update it whenever necessary. And while change can be good, if your company has recently moved, changed or added phone numbers, or made a name change, you’ll want to make sure that the trusted online data aggregators, such as Neustar, are updated.

The bottom line is that NAP accuracy should be a priority for any local business owner. Not only will it help your customers find you more readily, but it also helps your business maintain a professional and trustworthy presence on the web.

Find Out What Information Data Aggregators Are Providing To Visitors

Sorting through the mounds of data on the internet can be a daunting task. But it’s worth reviewing what information is available about your business – if there are errors, you’ll want them fixed.

Data aggregators collect and provide NAP information about businesses across multiple platforms, meaning there is much room for error. Especially for companies with a long operating history and more than one location, it’s essential to ensure that the data is up-to-date and accurate.

If you’d like a hand in checking for errors, our local SEO experts can help review your company’s NAP information across multiple platforms.

Contact us today to start the conversation.