Big Data has been winning big for the past few years, and that’s unlikely to change.
Digital Marketing relies on data more than most fields. Targeting people who resemble your ideal prospect is a fast way to find conversions.
Facebook compiles more data than anyone. They have the most users and know just about everything there is to know about them. That’s why Facebook remains at the center of the Universe for most small businesses. The Silicon Valley powerhouse has the buyers if you’re willing to pay.
Facebook Appeals to SMBs for a Few Reasons
Facebook benefits are that they have great targeting and allow for flexible budgets. You can start up campaigns cheaply and scale them up if they succeed. Those are the two primary reasons small business want to advertise with Facebook Ads. They’re able to target people with specific demographic characteristics and interests.
At the same time companies pay for Ads, they must also do consistent management. Facebook is a platform for engagement. The only way to engage with the audience is to show up daily and interact. That’s why Facebook User Management is a necessity. With management in place, you can quickly conduct a full-out marketing initiative. Your customers hang out on Facebook and use other traditional services. If you want to remain an integral part of their lives, you need to be accessible.
Facebook Ads combine with organic efforts to serve as a solid foundation. Retargeting is easy enough to use and increases your conversion rate. With so many tools in place, it’s not surprising small business flock to Facebook marketing. As your overall efforts blossom, Facebook as a platform will ride along.
Optimized Landing Pages Are a Requirement
Most Facebook traffic is mobile, so optimized landing pages are a must. People will not convert on a page that confuses them. They’ll bounce instead of proceeding on to the form. That’s why you should always optimize your landing pages as your first order of business. Failing that, you’ll waste tons of money on ads.
Small businesses should rejoice at the chance to buy affordable ads. In the “old days” tons of money was thrown at ads that did nothing. Now, you can quickly terminate an ad that underperforms. Harness that power, and you’ll get the kinds of results you want. The Modern Marketing Playbook suggests you spend money only on effective marketing! Cut your losses and let your winners run, as stock market investors say.
Facebook groups users together based on their interests. They collect more data than just about another website, so the targeting is tight. Where many businesses go wrong is that they fail to experiment with the various demographics. Facebook makes it relatively easy to create multiple, specific versions of ads. It’s a magnificent idea to do so, even if it means more configuration time.
If you’re willing to dig in and configure your ads optimally, expect an awesome return from your investment in Facebook Ads. If you don’t have time to do the work yourself, turn it over to third parties than are happy to help. Either way, don’t neglect this vital channel any longer.