SEO 101 – How To Connect With Local Customers

SEO 101 – How To Connect With Local Customers

When you’re a local business owner, you already understand how important it is to make a connection with your existing customer base, as well as people who are potential customers. But there’s more to the equation than just ensuring that those customers...
What Is The Expected Website Lifespan?

What Is The Expected Website Lifespan?

You could be somewhat surprised to learn that a website lifespan is relatively limited. And at some point, the cost of maintaining the website outweighs its value to your organization, and it’s time to upgrade or redesign. When is this exactly? The answer to...
Reputation Management: Ouch! How To Handle Negative Online Reviews

Reputation Management: Ouch! How To Handle Negative Online Reviews

 With the growth of social media and online reviews, business owners can no longer hide behind a perfect reputation. Responsible reputation management includes thanking happy customers for their positive reviews, as much as proactively handling negative reviews on...
Launching A New Business? You Need A State Of The Art Website!

Launching A New Business? You Need A State Of The Art Website!

Launching a new business can be nerve-wracking. First, you are going up against the big dogs, and you need to make sure your company can get found on a vast internet. Online competition is unrelenting, and if you don’t have an optimized website, you might find...