As a business owner, your website is integral to your success. In addition to being a primary point of contact with your customers, it can also be the engine that drives sales and profits. Unfortunately, many business owners, through no fault of their own, overlook important website details that can significantly impact their operations.
And with technology changing so quickly, it’s crucial to invest in your website and ensure you’ve got the proper infrastructure. Here are some of the most important yet often overlooked website details that can harm your business:
There’s no faster way to spook potential customers than by not having a valid SSL/TLS (Secure Socket Layer) certificate. This protocol encrypts data as it passes between your website and the user’s computer, which makes it nearly impossible to hack or intercept. However, websites without them can be vulnerable to cyberattacks. In addition, users may receive warnings from their browsers indicating the site is not secure, a red flag to abandon the site and move on.
As a best practice, every website should have a valid SSL/TLS certificate, even if the site is purely informational and doesn’t collect or transmit sensitive data. Investing in an SSL Certificate is the best way to ensure your customers feel confident and secure when visiting your site.
Websites should be not only secure but also easy to use, visually appealing, and compatible with a variety of devices. Take some time to review your current website design and content. A modern website design with an up-to-date look and feel can be the difference between attracting new customers and scaring them away.
Look for website design trends focusing on usability, responsiveness, and mobile optimization. A website designed to look great on any device is now a necessity, not an option. Your site should be responsive and adjust its layout and content depending on the device used to view it.
Unsupported Plugins Or Software
Imagine this homepage. An error message says, “Software/Plugin Is No Longer Supported.” That’s it – nothing else.
From every point of view, from search engines to website visitors or company owners, this is a complete and total failure. It conveys the message nobody is home or does not care.
Unsupported plugins and software can create holes in website security, making them more vulnerable to attacks. Additionally, unsupported software or plugins can cause performance issues and lead to a poor user experience.
It’s essential to regularly review the software you’re using and ensure it is up-to-date with its latest versions. If not, consider upgrading or replacing them to keep your website protected and running smoothly.
By following the above guidelines, you can ensure your website is secure, visually appealing, and up-to-date with the latest functionality to achieve maximum success. But if technology isn’t your strong suit, our professionals can help you review and update your site so you can focus on running your business. So contact us today to get started!