Reputation management is a critical digital marketing strategy for local businesses. The internet has created many opportunities for people to leave reviews and feedback about their experiences with your company. That’s fantastic, but it also means you have a new responsibility to manage your digital presence.
Google My Business can help you manage that reputation! This blog post will discuss how to rank high in Google Maps and Search and why it’s essential.
What Is Google My Business (GMB), and How Does It Work?
Google My Business is a program from Google that allows businesses to tell people more about what they offer. It also displays their address and phone number in a prominent place on the search engine results page. That makes it easy for prospects to call or visit, resulting in more sales from new customers. GMB is also a hub for business owners to manage their contacts with Google’s searchers.
It’s free to join and easy to set up! When you sign up for GMB, your business will appear on google search results pages in an interactive map with reviews written by customers. You can manage your account from an easy-to-use control panel. You may also administer a GMB page using third-party software. The decision is solely yours and depends on your overall business objectives.
Why Businesses Need Reputation Management
As you’ll discover, there are numerous benefits to using Google My Business that you may not have realized. People find your business online when they’re searching for places in your area, making it one of the best ways to ensure people know about what you can offer them. Your ranking is due to various factors, and this service helps you improve those numbers fast. Monitoring your activity and tweaking your strategy when a change is necessary is the best way to see positive results.
The problem is that irate customers and even competitors may post negative reviews and ratings. In the case of customers, you must respond quickly and politely to ensure that the situation doesn’t escalate out of control. That’s where reputation management services enter the picture. The service gives you – or a third party – a way to monitor and respond to all mentions of your company.
How to Quickly Claim Your Business on Google My Business
Start by visiting Google My Business and clicking the blue button that says “Claim this business.” It’ll take you to a page with your company’s information already filled out. Just make sure you’re not mistyping anything, then hit save.
Tips for Building Your Company’s Online Profile
Creating a solid company profile is the first step towards improving your digital presence. Some of the critical steps to take are:
- Optimize your website for mobile devices
- Update essential information about your company
- Create a My Business Profile and post on it regularly
- Claim, update, and maintain your listing in Google My Business.
Common Mistakes When Managing a Business’ Online Presence
You may avoid a few issues if you adhere to best practices.
- Ensure that your GMB profile is complete
- Showcase testimonials and reviews on your website
- Always be extra cautious about what you post on social media channels, especially when it comes to photos. Please think before you upload them!
To learn more about the mistakes businesses often make with their online presence, check out this post.
The Benefits of Using a Professional Service for Reputation Management
You may opt to hire a professional reputation management company to handle the chores for you.
- They’ll monitor your reviews
- Respond to any complaints and queries that crop up on the web
A professionally managed Review System helps to ensure that all reviews, good or bad, get handled appropriately. It’s important to remember that anyone considering your company is likely to also make judgments based on the responses given by the business owner, so choosing someone with exceptional customer service skills to handle this task is in your best interest.
Local Businesses Benefit From Reputation Management: How Google My Business Helps
There are many ways to protect a local business’s digital footprint. One way is finding the right SEO agency that can help you with your online marketing efforts. Having an established Google My Business, as well as a strong presence on other directories and review sites help ensure top visibility.
Could you use a hand getting started? Schedule a no-obligation consultation to discuss your needs.