+1 800 340 0893 | +1 216 930 0090

8584 Washington St. Chagrin Falls, OH 44023, United States

Ways to Attract More Prospects to Your Business Blog

May 8, 2021 10:20 am | Content Marketing

The most challenging aspect of blogging is keeping up with a rigorous post schedule. When you feel refreshed and have an interesting topic idea, the whole thing is a breeze. However, once you start blogging, you’ll quickly run out of article ideas and become tempted to quit.

Millions of blog owners give in to that temptation. That’s why the internet is full of the litter of inactive blogs that have fallen silent. It takes planning and dedication to keep the posts coming. That’s why many businesses now turn to outsourced blog writing services to handle the work. Teams with the proper training and tools have no problem keeping up with blogging challenges.

Develop A Blogging Strategy

Making successful business blog posts follows a specific strategy.

  • Keyword research helps define the topic and the SEO basics.
  • Research on the topic helps the writer understand and communicate the subject to the audience.
  • Formatting and editing are crucial to making the blog posts as palatable as possible.
  • Distribution of the content piece helps put it in front of the right set of eyes.

The most challenging aspect of blogging is keeping up with a rigorous post schedule. When you feel refreshed and have an interesting topic idea, the whole thing is a breeze. However, once you start blogging, you’ll quickly run out of article ideas and become tempted to quit.

Millions of blog owners give in to that temptation. That’s why the internet is full of the litter of inactive blogs that have fallen silent. It takes planning and dedication to keep the posts coming. That’s why many businesses now turn to outsourced blog writing services to handle the work. Teams with the proper training will have no problem keeping up with the demands of consistent corporate blogging.

Consider common tactics to keep your corporate blog fresh and brimming with content.

Start with a catchy title.

If the title won’t command attention, the blog campaign is DOA. Keep it short and punchy always, and you’ll have no problem getting people to click. 

Avoid clickbait titles that don’t reflect the content. Otherwise, you’ll let people down, and they won’t share or like your posts.

Include a short, concise introduction to the blog post

Consider this specific example. Here’s a way to produce additional information about your post.

The blog post title is “Ten Ways to Keep Blogging Consistent: Strategies for Successful Corporate Bloggers.”

It discusses precisely how challenging it can be to keep up a rigorous blogging schedule and advise ways to stay consistent. The primary focus for this particular blog post will be corporate bloggers, but the strategies discussed are applicable if you’re starting or have been writing your blog for years. Accompanying that information are accompanying SEO keywords including ‘blog writing service,’ ‘blog writing’ and ‘corporate blogging.’ This article also includes links to an outsourced blog-writing services company. At the bottom of each page is a contact form so readers may get in touch with them directly.

As you can see, all of this information serves as a proper anchor. The extra text is usable on sharing sites and for meta information. It takes a bit of additional time to develop intros and meta info, but it goes a long way to help SEO.

Get inspired to deliver relevant content.

Get Inspired To Keep Blogging

Blogging is an excellent method to share your company’s message and grow inbound traffic on your website. But, as it can be challenging to come up with content ideas day after day, blog posting can quickly become an overwhelming task. Discover more strategies in use by successful bloggers, including ways to consistently blog even when you don’t have any fantastic new ideas.

  • Find inspiration through the topics that are currently trending on social media or news outlets. 
  • Partner with other blogs who might want content from you too (ex: guest articles)
  • Identify what type of blog posts work best for your audience and focus more time there than on others 
  • Share relevant industry insights while still keeping readers engaged by adding personal anecdotes about how the information can help the prospect.

You may always curate other shares during your creative downtime. That helps put them in the right mind frame to want to hear more about your solution.

Provide examples and explanations for each point made in the outline

Flesh out your blog post outlines using a variety of tactics. Incorporate as many successful tactics as possible to ensure your content marketing achieves results.

Successful corporate bloggers look for inspiration in popular topics, whether it is in the form of a video clip from YouTube, an article they read somewhere else online, and even just random thoughts they may have about something happening right now. They also try to partner up with other blogs where both parties benefit by having a collaborative effort between one another. The purpose behind these collaborations is to give each other ideas for blog posts. That makes the entire process of content development straightforward.

End with a call-to-action that encourages readers to take action on your advice or share their thoughts about your blog post

CTAs give readers direction to engage. Without them, it’s unlikely that people will push further into the funnel.

So, what’s your plan?

If you want to stay in blog writing for the long term and don’t want it to become a time suck, make sure that you have good content ideas. You can also consider collaborations with other blogs that share similar interests as yours so that their posts will help generate more traffic to your site. From there on out, keep consistently blogging because consistency is critical when maintaining a successful blog.

I would offer the crucial piece of advice: The longer you blog without any breaks or gaps between your articles, the easier it becomes to get back into posting again later down the line. 

Here are more ways you can keep blogging consistently:

  • Look at popular topics that don’t require too much research or writing time.
  • Start your day off the right way by sitting down with a cup of coffee and penning some thoughts about what you want to blog about (you never know when they will become relevant)
  • Use social media as an article source! Scroll through Facebook feeds, Twitter timelines, Instagram.

Never forget about the value of your existing archive. Linking to your older, related articles is a smooth way to increase readership.

Link back to other posts you’ve written related to this topic, so people have more information available if they want it.

Search engine spiders will also follow links, providing an opportunity to increase search engine placement. You can also add more media types to increase the likelihood the content will receive shares and likes.

Add photos and videos where appropriate (make sure these are relevant!)

  • Include links to related blog posts or other content
  • Don’t forget about your social media presence!
  • Add new post ideas and topics for the coming weeks
  • Make a plan of what you want to cover each month so that you’re never lost

Some bloggers recommend having multiple streams, such as one personal stream and one professional. This fact allows readers to see where they can get more information on the topic if they are interested. They don’t have to check out different sites. It doesn’t matter which profile they follow, as long as your sales funnel is comprehensive.

You might use this tactic by dividing blog posts between company news, work reports, and industry trends/research articles. For example, one day could be dedicated exclusively to writing about tips from experts in HR management; another may focus on actionable advice to help accelerate growth.

Proofread your work before publishing it! It’s always an excellent idea to stay safe rather than be sorry!

Always take one last look at your blog posts. That way, you can ensure you’re putting out a high-quality article that reflects well on your corporate image.

If you don’t plan on blogging yourself but still want the benefits, schedule an appointment to discuss how our team can help. We keep our client’s blogs filled with fresh, relevant content.

Heather

Heather

0 Comments