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Why Copywriting For Small Businesses Matters

December 28, 2019 12:15 am | Content Marketing

If you’re wondering why copywriting for small businesses matters, there are lots of reasons professional writing helps to give you an edge. 

Advantages Of Copywriting For Small Businesses

As an entrepreneur or an SMB, the chances are good that you already juggle multiple duties and jobs. It might even be exhausting to keep things running smoothly. When the workday ends, the last thing you likely want to do is write business content such as blogs, marketing materials, or new website content. 

Fresh Website Content Keeps Crawlers Coming Back 

These days, a static website where nothing ever changes isn’t enough. The major search engines refresh their indexes millions of times a year! If your site never has anything new, eventually the search engines stop sending resources to your site. In other words, fresh content helps to keep search engines interested in your site.

New Front-Facing Website Content

It isn’t unusual for small business owners to take an “if it isn’t broke, why fix it approach” to managing their website. However, if your site has outdated or incorrect information, misleading information could blow a valuable opportunity. 

If you’ve added new products or services, changed your business hours or location, or your website needs an overall content upgrade, copywriting services for small businesses helps to ensure higher visibility in search engines.

Expert copywriting for small business services do keyword research for search terms and phrases related to your business, which helps with building organic traffic.

Content Optimization Strategy

Experienced digital copywriters offer specialty services that optimize your site using a content optimization strategy. This strategy typically focuses on long-tail, relevant keyword phrases that could prove profitable to your business operations. 

A content strategy helps in the creation of a comprehensive and helpful blog. Professional digital copywriters help to develop topics, answer questions, or help people to resolve their problems or get quick answers to their questions.

Each time you update your blog, this extends your reach and influence in the chosen industry-specific topics. These posts help play an essential role in the long-term optimization of your site. Cornerstone and evergreen blog posts both serve as helpful resources for your website visitors. 

Calls To Action

When using a professional digital copywriter, they help to make sure the site has “Calls To Action” or CTAs. CTAs are effective for prompting visitors to take the next course of action. Some common CTAs include making a phone call, signing up for a newsletter, adding something to their cart, placing an order, or starting a Live Chat with an Operator. 

Just as in real life, the clearer you make directions for someone to find these relevant pages, the easier it is for them to take the next step in the buyer journey.

The use of calls to action is ideal for directing website traffic for more details, such as an internal link to a product page. 

Copy For Marketing Assets

Another critical aspect of your business is the copy for other marketing assets. Undoubtedly, these assets coule include Email marketing, brochures, flyers, whitepapers, and other digital media, helps to support your brand and keep your message on target.

Job Listings

When your company multiplies, and you need to hire additional employees, a professionally written job listing helps to attract the best talent for the position. Copywriting for small businesses helps with communicating details of open positions, job requisites and employment scope. Today, your offer has to be competitive to catch the eye of qualified and interested applicants.

Communication is key in business. Copy and content matter by default. If you don’t have the time or the interest to write, working with copywriting for small businesses streamlines your project significantly. Custom writing helps to leverage your company for greater success. As a result, you get the benefits of sales, without doing all the writing.

A thoughtfully planned content strategy in combination with the written work is a surefire approach to increasing reach online.

Could you use a hand with launching a content marketing strategy? Our team is here to help! Check out our most popular package below.

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