The rise of visual marketing has been taking place right before the eyes of Internet users.
Social media is ideal for displaying text, images, videos, and other valuable marketing assets. Marketers have always been huge fans of using attractive visuals to entice prospects, so it’s no surprise that the practice has evolved as the underlying technology to produce striking visuals continues to improve.
For many industry sectors, visual marketing is a natural fit. For others, the strategy may not seem so obvious at first glance. However, with a bit of creativity, even the most “boring” businesses benefit from visual marketing. BigData has stepped into the arena, offering marketers, even more, ways to visualize data and to present it to targeted prospects. Digital marketers are standing at the forefront of a revolution in visual marketing that is changing how people make purchasing decisions.
Investing in a new sector like this may seem exotic at first, but enterprises have already seized the idea. Now it’s up to small to medium sized businesses to do the same. Investments in a rising marketing technology tend to earn significant revenues. Visual marketing is part of the broader tapestry of content marketing, which is quickly evolving from hype to a sustainable tactic involving creating ongoing conversations with customers.
Visual Marketing Works for Most Industries and Businesses
Visual marketing is possible for nearly every company and business. Those who are unafraid of experimenting learn fast what content their audience craves. Evidence of growing support is very easy to see by checking follower counts and engagement. Crappy content that people don’t love goes nowhere. Content that engages your audience gets shares consistently. The real return on investment for this type of marketing comes down the road after you’ve built an audience and enough media assets to make a difference.
- Calibrating an effective visual marketing campaign requires:
- Identifying your ideal prospects.
- Creating a digital strategy that aligns with corporate beliefs and values.
- Maintaining an excellent product that makes social marketing easier.
It doesn’t matter if your product is not one that’s normally associated with being “visual.” Web surfers love looking at pictures of videos involving people, so bringing your staff and customers into the picture is a great way to come up with an endless stream of engaging content. Some ideas for photos and videos include:
- Pictures of people using your product.
- Tours of your facility or offices, especially if something is happening.
- Interviews with industry leaders.
- Quick “How To” videos that demonstrate the product features.
The list could go on forever. There’s an “angle” for your business, no matter what you decide. The most important factor for attaining success using visual marketing is consistency and clarity in your message. You won’t be able to command the attention of web surfers and app users for long. They’re easily distracted by the ads and messages that bombard them daily.
Visual marketing must meet primary business objectives. With a robust sales funnel optimization process in place, this tactic quickly “snaps in” as a layer in front of your inbound marketing efforts. Sites like Instagram and Pinterest offer many opportunities to gain new leads. Innovating campaigns generate leads, help with branding, and drive engagement. With proper management in place, the process of moving interested people from these networks to your sales pipeline is simple.
You don’t have to be a social media expert to have great results in charge when you harness the power of having a dedicated project manager on your side.