Social media marketing is only getting stronger. Few people now doubt the importance of social networks. The time people spend on their favorite networks rivals that spent with friends and family! It’s safe to say some people are closer to their online friends than their real life counterparts.
This trend won’t change anytime soon as entire generations of children are raised with sites like Facebook, Instagram, Twitter, and LinkedIn an important part of their daily activities.
There’s no question that every potential audience in the world exists, and is accessible on a social network. The only issue is, do you have the resources and proper strategy in place to sell to them? For most small businesses, the answer is a resounding “no.”
It takes lots of hours, tons of knowledge, and creative energy to continue to make the kinds of social shares that drive business. Even more importantly, somebody needs to monitor the profiles and engage with prospects every single day! If that sounds like a lot of work and something that you don’t want to do, you’re not alone. It turns out that 74% of small business owners believed in social media marketing, but they felt they weren’t getting enough out of their current initiatives.
With over one-half of the world’s population online now, social media marketing is no longer optional! If you want to reach an audience of 2.3 billion, you’ll need to craft a digital marketing strategy that provides continuous growth. It’s fair to say that the opportunity costs are too high to ignore social media marketing.
Capture the Benefits of Digital Marketing
For businesses, the benefits of social selling are evident and include:
- Establishing and strengthening credibility
- Improved branding across the full spectrum of channels
- Generating fresh leads for your business
- Extending your personal network
Social media marketing is crucial because it works so well. Businesses everywhere are facing rising costs and fierce competition. They need an edge, and that’s what digital marketing gives them. It helps level the playing field so that they can reach vast new markets.
If your business is having trouble growing, turning to social networks makes sense. That’s where the people are, and there are more of them showing up every single day. It’s not enough to sell to people in your backyard. There are no traditional limits that stop you from finding new people to purchase your products or services. As you continue to grow your network, you’ll find new opportunities are always arriving.
Social selling is different than offline sales. It’s important that your digital marketing campaigns are unique to the networks you’re working. Each network has a distinct culture, meaning the users there respond better to certain types of shares. It’s up to your social team to engage with your fans on a daily basis to find out exactly what content they love most. There’s no reason to guess when users are happy to give you plenty of feedback.
Give us a call at 1-800-340-0893 to discover how our team of dedicated digital marketing project managers can help your business expand! We love to help!