Local business SEO and mobile marketing are the talk of the town everywhere. It’s no secret the digital landscape has evolved dramatically over the years. If you want to stay relevant, so should your approach to local business SEO. Sit tight if you seek more customer engagement, higher sales, and a robust online presence. We’re diving into updated strategies that can make your local business shine online.

Local Business SEO – Get Found For “Near Me” Searches

Getting your business to pop up in those crucial “Near Me” searches is like hitting the local jackpot! Did you know that “Near Me” searches have grown by over 500% in the last few years? That’s a sea of potential customers looking for businesses like yours right in your neighborhood.

And guess what? A presence on Maps is the golden key. When you ace your local SEO, you’re not just showing up in text searches but also claiming your rightful spot on digital maps, becoming a go-to destination for people near and far. In short, if you’re not focusing on local SEO, you’re leaving money on the table. Stick around to uncover the Four Pillars of an online and mobile, and let’s turn those searches into sales!

The Four Pillars For A Thriving Digital Presence

Are you ready to supercharge your digital journey? Think of these four pillars as the bedrock for building an online empire that survives and thrives! From a fail-proof website to a reputation that shines, get ready to unlock the secrets of a robust digital presence that gets your phone ringing, fills your inbox, and keeps your team busy helping customers.

Rock-Solid Website

A secure, fast-loading website is your business card to the world. It’s the middle of the 2020s; nobody has the patience for slow or insecure websites. Your site needs to pass multiple quality checks like mobile-friendliness, speed, and security tests with flying colors, whether people browse the latest iPhone, trusty tablet, or desktop workhorse.

Accurate Google Business Profile

An accurate and updated Google Business Profile is another golden ticket to local visibility! Today, your Google Business Profile is a busy hub that many potential customers see first. From your hours of operation to customer reviews, this profile is more than a listing—it’s an interactive snapshot of your business that screams reliability and engagement. Keep it updated, and watch how you become the go-to choice in local searches!

Business Citations That Count

Accurate listings in top online directories are like having VIP tickets to the most happening event in town – they are the places you want to be! It’s incredible for local business SEO because you create multiple pathways for potential customers to discover you. Think of each citation on listing platforms as a handshake or a friendly wave, inviting people to get to know your business better. Plus, these listings work around the clock, making it easier for folks to find you on the platforms they trust the most. So don’t miss out – get listed and let fresh citations help you connect with more people.

Fresh, Updated Content Keeps Visitors Engaged For Improved Local Business SEO

Don’t underestimate the power of fresh, updated content as it applies to local business SEO. It’s a game-changer, especially for those pesky “discovered but not indexed” pages in Google Search Console reports. When a website page lacks updates over a long time or worse, the content is low-quality, search engines might decide not to index or display that page in search results. And let’s be honest: a page unseen is a missed opportunity.

So, what can you do? First, consider revamping those older pages. Give the content a second look with fresh eyes. When was the page initially published? If it was years ago, consider updating statistics, adding new insights, reformatting, or even rewriting from scratch to get them up to speed. Are you running an online store? Double-check your products for outdated descriptions, missing metadata, broken images, and focus keyword phrases. These little details are more significant than you might imagine.

Winning At Local Business SEO Comes Down To Details

Not only do page refreshes signal to Google that the page is still relevant, but they also provide a quality boost that can breathe new life into an overlooked website page. Upon improvement, you can resubmit the page for inclusion with greater confidence.

To summarize: Identify and examine your underperforming pages. These are pages that Google has discovered but chosen not to index. Please find out the reason(s) why they aren’t appearing in the index. Is it thin content? Irrelevant keywords? Poor formatting? Are there broken website plugins or non-working code? Missing images or dead links? Once you identify the issues, you can take targeted actions to improve them, turning these underachievers into valuable assets for your digital presence.

Remember to keep those blogs coming! New blog posts allow you to connect and share, offering more ways for people to find you. Plus, these posts give Google fresh content to crawl and index, which helps with your site’s visibility and ranking.

Remember, in the digital world, content is king, but fresh, quality content is the ace up your sleeve. Keep your content updated and engaging, and you’ll capture your audience’s attention and win favor with search engines. So go ahead and give your website the fresh boost it deserves!

Why Mobile Marketing Matters

Mobile Marketing. Why is it so crucial for local business SEO? Did you know that over 60% of Google searches originate from mobile devices? Yes, people are walking around with the internet in their pockets and using it to find businesses like yours.

So what does this mean for you? It means it’s time for your site to get mobile-friendly if you haven’t already! Having a mobile-optimized website isn’t just a nice-to-have; it’s a must-have. Google prefers mobile-friendly sites and rewards them with higher search rankings. Nobody wants to pinch and zoom just to read your menu or find your contact details, right?

Now, let’s talk local. People often use phrases like “near me” or “in …” when searching on the go. For example, “coffee shops near me” or “best pizza in Boston.” 

By optimizing your site for these local keywords, you gain coverage in local search rankings. Oh, and let’s not overlook a presence on maps! When your business pops up on Google Maps, you’re just a tap away from a potential customer getting directions to your doorstep. How cool is that?

So there you have it. Getting proactive about local business SEO and mobile marketing isn’t the future; it’s the now. Optimize your website pages for mobile, target those local keywords, and show up on maps. 

It’s best to turn those pocket-sized searches into real-world customers and watch your business flourish! 

Need help with fresh content or making meaningful updates to outdated, existing content? Our team is available to help. Reach out to start the conversation today!

Updated: 09/17/2023