These days, running a successful business is a lot more complicated and time-consuming than you imagine, especially with the added responsibility of building and maintaining multiple social media platforms.
For some people, even the thought of setting up a new profile is daunting because it has to be optimized to get the best results possible. The bigger challenge after these profiles get established then begins. These days, people who rely on these platforms as a way to exchange information and find out more about the products and services they’re considering buying put more trust into business pages and profiles that are frequently updated and have faster response times than companies that don’t.
Effective Social Media Marketing Extends your Brand
According to reports from Statistica, 78% of Americans have a Social Media Profile – which is quite a leap from 2008, when only 24% of Americans used these platforms.
Today, these networks are used for everything from connecting with friends and family, to conducting job searches, to finding deals on the products and services they are thinking about buying.
For business people, this means that they have more power than ever before to establish their brand and directly connect with their ideal customer. In many cases, savvy business owners and managers opt to work with an Ohio Social Media Marketing Company that has the skills, the processes, and the people to make sure that their digital assets get managed professionally.
All Shares are Not Equal
Another thing that makes Social Media Marketing tricky is the fact that some types of updates are likely to fare much better with your audience than others. Factors that could impact your reach include the time of day you post and the type of update you make. By understanding the data in your Insights or Stats program, you can learn what time and what kind of update is best for your company or your Organization. Not only does this help you increase awareness and branding, but it also makes your marketing efforts go further than had you not optimized them for your audience.
Is it All Greek to You?
If you’re struggling to see how all of these things tie in together, or you just don’t have the time or inclination to manage your Social Media Platforms yourself, you can take comfort in the fact that an experienced Ohio Social Media Marketing Company is happy to help you manage your digital marketing campaigns. Instead of feeling guilty because you know that you aren’t putting your best foot forward to on social media, you can breathe easy knowing that it’s taken care of by professionals.
For more information, please call 1-800-340-0893 to discuss your project today!