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The Local SEO Strategy: How to Rank Higher in Google Maps and Search

May 9, 2021 10:23 am | Digital Marketing

Do you want to rank higher in Google Maps and Search? Most local businesses do, and various new strategies are emerging to help them achieve this goal.

This local SEO strategy guide will help your business do just that. If you’re a local service provider, then this post is for you! 

To rank higher in local search results, companies need to use their business listings. Once they discover how to gain higher rankings, they will attract more people. The strategy involves using business listings on Google Maps and the Search engine itself to increase traffic.

Local SEO Is Timely, Effective, and Profitable

Customers are looking for new vendors. Help them find your business using proven tactics. Doing so will ensure a steady stream of fresh leads, which all companies require to avoid stagnation.

Local SEO is a great way to rank higher in local search results, but it’s also timely and effective for customer acquisition. For any small business owners who want an easy-to-use strategy that can quickly help your company get found by new customers – consider investing time into local online marketing efforts! Local SEO might be the single most profitable way to attract and retain clients.

You Don’t Have to Do It Yourself

The Customer Journey Begins With Google Maps And SearchThere’s no reason to become a local marketing expert. Affordable services exist to help you achieve your goals.

The local SEO strategy is more successful than ever. Digital marketing has changed, and now it’s easier to rank higher for your service area in Google Maps, Search, or other player search engines like Yelp! 

Please find out how by reading this blog post on a proven method in the local SEO world: using business listings to boost Google Maps and Search results.

Jump on my Calendar to schedule an appointment to learn how we can help you manage your strategy. If you don’t have sufficient time or resources to manage complex digital marketing efforts, outsourcing to trusted local experts is the next step.

Google My Business Optimization Is the Way Forward

People use Google Maps and Search to find businesses in their area. Google uses the company’s Google My Business (GMB) listings to rank companies. This point is where companies should focus their local SEO efforts.

GMB is a free service to list your business and claim your location. It’s vital that you do this if you want success in the local SEO world! If not, Google may find someone else who has claimed it for themselves. Start with GMB and build your efforts from that central point.

Relevant Local Rankings Rely On Social Media Mentions, Gmb Listings, and Reviews

With GMB optimized and in place, most companies will branch out to other foundational strategies to attract clients.

It pays to take a varied approach to digital marketing. Some aspects of local SEO might seem like too much work, but they are essential to success. Having social media mentions and Google My Business listings not only helps with rankings in the search engine results pages (SERPs) it also boosts your reputation. Ultimately, it’s that high reputation that draws in new customers.

SEO is a constant ongoing process that requires quite a bit of effort and continuous research on doing better than your competitors. Sometimes all it takes is getting slightly ahead of your peers. Some businesses achieve this merely by producing more content.

Ensure Accurate NAP Information to Get Mobile Traffic

Ensure your company name, address, and phone number are consistent across all data sources online. Use a service to update all data services at once quickly. Your customers must be able to find you when they need your services, so make sure all of the information is accurate and up-to-date on each site. 

Check out our solution to syncing your NAP information and optimizing your business listings from a unified control panel dashboard.

Correctly Optimize online directory listings and business citations

Accuracy is crucial, but it’s worth going a step further to ensure that all directory listings and citations mentioning your business undergo an optimization process.

Directory listings usually have a business name and address, as well. Once you have them in peak condition, you’ll notice local search rankings increase almost instantly. 

Correctly Optimize Online Directory Listings and Business Citations

For starters, it’s essential to ensure that you’re the only one in town with your company name. Suppose someone has an outdated listing for your business on a directory or citation site. In that case, potential customers may assume they’ve found the wrong business or that your operation is out of business. That’s not an association any thriving company wants to make.

It’s Worth Undergoing a Local SEO Audit

Using third-party tools, you can gain meaningful insights into your company’s SEO performance. Third-party tools can also help you understand the local SEO strategies that are most effective for your company’s niche.

If a strategy doesn’t work for your business, it’s worth looking into other options that might be more feasible and productive. Local SEO aims to generate higher rankings in Google Maps and Search results, and the process is primarily technical. Contact us at 1-800-340-0893 to discuss a brilliant way to take control over your local SEO strategy.

Turn Your Company Website Into the Proverbial Lead-Generating Machine

It’s not enough to drive people to your page. You must also give them a simple way to contact your sales team or opt-in to receive your marketing.

One of the optimal ways to do that is with a lead-generating form. These forms are easy to set up and can come in many shapes or sizes. Like our single-column contact form, you might want something simple, which consists of your company logo followed by two large fields for people to enter their name and email address.

Make it easy for visitors, and you’ll get more leads quickly.

Get Good Reviews From Your Brand Advocates

Enthused customers bring in new prospects. People who are on the fence about dealing with your business are looking for endorsements. They want to know how your brand advocates feel about working with you.

It’s not enough to get reviews. You need people to write in-depth, passionate reviews that will convince the readers who are on the fence – and bring them over to your side because they believe in what they read from another person. The more positive sentiments these customers leave behind; the more likely new people are to buy.

Most clients won’t leave a review unless prompted. It’s worth using a Reputation Management service to solicit new reviews and monitor and respond to fresh ones. 

Companies that ignore a review tend to receive negative backlash and sell less than their competitors who run a system to keep the citations flowing and reputation growing. Stay stead, follow the best principles, and gaining traffic from Google Maps and Search is a natural byproduct of your efforts.

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