Content marketing is a hot topic in every marketing department today. Everyone knows it’s important, but few people correctly understand what it is and why it matters so much.
Why Do Companies Need Content Marketing?
Today’s consumers have adapted and learned how to filter out unwanted advertisements they get barraged with on a daily basis. The smart consumer knows that every ad he looks at isn’t relevant to his lifestyle.
People today are wiser, smarter and more careful about the purchase decisions they make. If attention is the currency of advertising, modern consumers will only give it in exchange for something relevant and valuable. That’s where having a great content marketing strategy helps you win in the battle for the attention of the consumer.
What Do Experts Say?
According to the Content Marketing Institute, “content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing a consumer behavior.”
Eric Singleton, Chief Information Officer of Chico’s, a top women’s clothing retailer, said that “Customers are branching out with this significantly broader ability to explore your products at the moment. They have closer relationships with what they’re buying and the reasons for buying it in their mind. Content has a tremendous influence on how they’re behaving, so Chico’s is also looking at content to complement decisions in a more enriched way for customers, especially on social channels.”
The Benefits of Great Content Marketing
Content marketing is at its best when it connects with the audience by relating to them with problems they face on daily basis. Once a connection is made on an intellectual and emotional level, your market is more open to listening to your message.
A robust content strategy is one that encourages your audience to engage with your content. When they contact you, they are already convinced that your solution is one that makes their life better. It’s easy to see how this completely transforms the sales process. Thanks to this strong marketing approach, some companies claim they’ve grown over 1,000% in a year as a result of their investment in content marketing.
How Startups Benefit from Content Marketing
A solid content marketing strategy is not limited to larger companies that already exist. Startup businesses reap the benefits of this approach even before they launch their product. For instance, Mint.com, now a top web-based personal finance management service, started their content marketing strategy long before the launch of their product.
By building a faithful audience around their finance-tips blog before their official launch, many of their readers seamlessly transitioned into paying customers.
Get Started with Content Marketing
Consistently curating, creating and sharing valuable content is no easy task. While it seems like a relatively straightforward task, don’t underestimate the time it takes to cultivate an active brand. To build an effective content marketing channel takes time, cultural awareness, excellent research skills and a knack for identifying compelling content. Exceptional content marketing requires writers, graphic, and video designers as well as social media marketing professionals who understand the delicate nature of appealing to their audience.
If you don’t have the proper talent on your team to accomplish these objectives, outsourcing this task to an on-demand project manager makes your life a lot simpler.
Why to Choose A Dedicated On-Demand Project Manager for Your Content Marketing
An On-Demand Project Manager finds and creates great content for you. Savvy social media managers open up marketing channels in a more creative way at platforms they already love. Social media marketing gives you an advantage over other businesses are stuck in the traditional promotions in the hopes that their customers will pay attention to their message. Unfortunately, the attention of most consumers these days is harder to capture than ever before.
If you have great content to share, you’ll likely find some amount of success. But it takes time, and consistent effort to build a responsive following, so leaving this job to a professional who specializes in this type of marketing is just doing smart business.
Your On-Demand Content Marketing Manager will create valuable content, including blog articles, infographics, landing page websites, podcasts, videos, e-books, presentations, and social media graphics. All of these resources your company lacks in are readily available and without needing to hire anyone for a full-time position.
The Mistake Most Companies Make with Content Marketing
Unfortunately, many companies have gotten into the habit of creating what’s known as click-bait content. Click Bait content is designed to gain traffic using scandalous titles or making overblown claims. While these tactics might get short-term traffic, it may harm the brand reputation or sever the trust in the long-term. That’s not what content marketing is supposed to do.
The goal of content marketing is to build a relationship between your company and your client, based on real, useful content you provide to your customers.
Ultimately, this helps keep their attention and so they’re more willing to listen to you when you have a sales focused marketing message. The magic of Content Marketing is that it levels the playing field for businesses of all sizes.
There is a lot of sales potential by having a growing email newsletter. Imagine how far your reach could extend if your customers told their friends about your website, just because they enjoy the content you provide to them.
Catering to your audience is where the power of content marketing shines and helps catapult your business to the next level.
Want to find out more? Contact us today at 340-440-1465 to get your Content Marketing efforts underway!