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How Does A Content Marketing Agency Help My Small Business Website?

November 7, 2019 1:25 pm | Content Marketing

Websites without content are like bread without butter! It’s a tasteless idea, especially to website visitors who are looking for accurate answers to crucial questions. A content marketing agency helps support clients provide them with content that answers these important inquiries.

Search traffic remains the most vital channel for small business traffic. However, the way people search and the devices they use to find information are undergoing a radical transformation. Between 2013 to 2018, mobile traffic rose 222%.

Search Trends Are Changing Fast

Since people are using smaller, handheld devices for access, they’re also using voice search more. Voice search will account for $40 billion in revenues by 2020, so you don’t want to ignore this growing channel.

A content marketing agency helps develop custom content that targets mobile users and voice search enthusiasts. It’s a winning strategy to gain more traffic. These engaged searchers are asking questions, so providing excellent answers helps build trust and authority in your business niche. Going forward, thinking like your customers can help you grow your business using logic. Blog posting services help assure your site is always updated.

Web content marketing is perfect for:

  • Getting more visitors.
  • Adding more targeted leads to your sales funnel.
  • Converting website traffic into customers.
  • Building your brand name and authority.
  • Increasing authoritative backlinks, which boosts traffic.

All of these things are a good reason for new or established business website owners to extend their content. It takes commitment and long-term effort to bring results this way. Still, as part of an overall content strategy, it is a wise investment in your digital assets. Any organic traffic you generate to your site lowers the blended costs of your marketing spend, which is always helpful.

SEO blog writing is helpful for building social and other platforms. When you have something to share, you get the opportunity to engage with your friends, fan, and followers on other platforms, as well.

A Content Marketing Agency Makes Writing Easy

Business owners who don’t have the time to complete articles and blog writing for their websites could get left behind. Working with professional content marketing strategists can help to uncover opportunities within your existing site, as well as develop new chances to connect with potential clients in your local or target demographics. 

If you need fresh, helpful, and relevant content the easy way, get in touch with our content marketing specialists today! We’re happy to help blog article writing services and strategies customized just for you.

Book A No-Obligation Consultation or call 1-800-340-0893 to discuss your needs today!

Heather

Heather

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