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SEO 101 – How To Connect With Local Customers

Hey there, local business champions! You know how crucial it is to keep your regulars happy while drawing in fresh faces, right? But what if we told you there’s an untapped goldmine that goes beyond just being “known” in your community? Yep, we’re talking about supercharging your local SEO to connect with local customers like never before. Trust us; you’ll want to keep reading!

Connect With Local Customers – Why Local SEO Matters

Local SEO isn’t just a techy term; it’s your secret weapon for winning over your neighborhood. Sure, SEO sounds complex, but it doesn’t have to be! In essence, it’s all about making sure that when people search for a business like yours, they find you and not your competitor down the road. Let’s explore the easy-to-follow tips and practices that’ll turn you into a local SEO hero.

Pump Up Your On-Page Content

First impressions matter, right? Your website is your digital storefront—so make it shine! Here’s how:

Keywords Galore: Think of words your customers would use to find your business. Use them naturally throughout your site so Google knows you’re the real deal.

Smooth Navigation: Linking related pages together makes your site easier to explore and helps Google understand your content better.

Quality Matters: We’re all about blogs, engaging videos, and helpful articles that solve problems for your audience. The better your content, the more likely folks will share and return!

Connect With Local Customers

Revisit Your Older Existing Website Pages

If you’ve had a website for a long time, you have some pages gathering digital dust. And these pages might have been relevant a couple of years ago, but now they feel like a pair of outdated bell-bottoms. Don’t rush to hit the delete button just yet! 

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Revamping these oldies can be a goldmine for your business. Here’s why: Google already knows these pages exist. So, tidying things up a bit – an edit with updated information, correcting grammar or spelling errors, removing expired links, adding new keywords, or improving readability – can prompt Google to take another look.

If your old pages are getting ignored, they’re essentially dead weight. Optimizing them increases the chance they’ll move from the Google sidelines right into the action—getting indexed and boosting your overall site authority. So, dig into those forgotten pages and determine what needs an update or should be pruned entirely. 

Think of it as a spring cleaning for your website, making room for fresh content while optimizing what you already have. This little task could be the SEO facelift your site needs to connect with local customers more effectively.

Level-Up Your Off-Page Game

Don’t just confine your awesomeness to your website; let it ripple through the internet!

 Be Google Business Profile Savvy: Make sure your business name, address, and phone number are spot-on. This way, people can easily find you on Google Maps, and you can update them about things like events or safety protocols.

Social Media Magic: Establish a presence on Facebook, Instagram, and Twitter. Share updates, post fun content, and engage with your community. It’s an excellent way to connect with local customers on the platforms they already know and love. 

Local Listings: Think Yelp, Yellow Pages, and the Chamber of Commerce. The more places people can find you, the better! These citations help you establish credibility, and trusted links to your site are an essential part of your local search engine optimization strategy.

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One Size Doesn’t Fit All Screens

Let’s be real: people are checking out your site from all sorts of devices—smartphones, tablets, laptops, you name it! That’s why a one-size-fits-all approach just won’t cut it. Making your website mobile-friendly and responsive is like rolling out a welcome mat for everyone, no matter what screen they use.

Here’s the kicker: Google isn’t just recommending mobile-friendliness. They’re prioritizing it. Yep, Google uses mobile-first indexing, which means it’s looking at your site through the lens of a mobile device before anything else.

If your website is stuck in the past, relying on outdated HTML or non-responsive design, you’re essentially rolling out the red carpet for your competitors to pass you by in search rankings. So, if you genuinely want to connect with local customers, it’s time to embrace modern, mobile-friendly web design. Because when Google is happy, everybody’s happy!

Trust us, your local customers will thank you for it!

Handle Reviews Like A Pro

We get it; reviews can be a mixed bag. But always respond whether people are singing your praises or pointing out room for improvement. A heartfelt reply shows you care and tells future customers that you care about their experience.

Stay Ahead Of The Curve To Connect With Local Customers

It’s important to note that connecting with local customers by optimizing your site isn’t a “set it and forget it” deal. Algorithms change, and the line is always moving. But don’t worry; you don’t need to be a tech wizard to keep up, especially when our professionals can help.

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Ready To Connect With Local Customers?

Customers, whether new or existing, are your gateway to growth. Whether in a bustling city or a cozy small town, connecting with local customers is the game-changer you’ve been waiting for. So why wait? Let’s do this!

Are you interested in upping your presence online? Contact us today to start the conversation! 🚀

Updated: 09/19/2023