How to Craft a Local Business Content Marketing Strategy in 10 Steps
Learn how to develop an actionable local business content marketing strategy that outperforms traditional advertising with this guide.
Content marketing helps companies build their brand, attract new customers, and increase sales. It also helps them generate leads for future business opportunities.
Content is also crucial for social sharing. Social media users share links to interesting articles or blog posts they find on the internet. So if your website has good quality content, it will be shared by people interested in what you have to say.
Excellent Content Starts with Keyword Research
The best way to create evergreen, high-quality content is to conduct thorough keyword research first. That will help you understand the most popular topics among your target audience.
Once you know what keywords to focus on, you can start creating content around these keywords. It would help to write about things that interest your audience so that you’re providing new, helpful information.
You can use paid tools like Buzzsumo to identify which types of content perform well. These include infographics, videos, eBooks, webinars, podcasts, and other forms of digital content.
Influencer Marketing Aids Content Distribution
You may also want to consider using influencer marketing. Influencers are experts in their field who have a large following. They can help you spread the word about your company through social media.
If you decide to hire an influencer, make sure they agree to promote your products or services. Otherwise, they could end up hurting your reputation instead of helping it.
Always Plan Your Content Creation
Create a precise plan for each piece of content you publish. For example, if you’re publishing a podcast episode, think about what questions your listeners might ask. What points would you like to emphasize?
When planning out your content, try to keep it short and sweet. Longer pieces tend to lose readers because they don’t get read as often.
When writing, stick to one topic per post. The more you cover, the less likely someone will read all of your content.
- You can also add value by giving away free resources. People love getting something for nothing!
- Finally, include a practical call-to-action at the end of every article or blog post. Ask your readers to take some action. Maybe they need to sign up for a newsletter or download a white paper.
That will encourage them to share your content with others.
- Use analytics to track content performance carefully. For example, you can see where your traffic comes from and how many people click on links within your site.
- This data will give you actionable and valuable insights into what works and what doesn’t.
- Make sure you optimize your content for SEO (search engine optimization). That means including relevant keywords throughout your text.
- It’s also important to link back to your main website whenever possible. Search engines reward websites that provide additional value to visitors.
- Don’t forget to check your spelling and grammar before publishing. Readers won’t appreciate having to wade through bad English.
Finally, once you’ve published your content, make sure you share it on social media sites like Facebook and Twitter.
People love reading great content. So when they come across your work, they’ll be more likely to share it with their friends.
Doing this helps increase your brand awareness and reach new customers.
How To Write A Blog Post That Gets Shared On Social Media
- Write about topics people care about most.
- Use images and videos.
- Make it easy to share on social media.
- Include links to other articles.
How To Create Content Your Audience Loves
You also want to create content that your core audience cherishes. For example, if you’re targeting specific groups, such as moms, millennials, or small businesses, you should focus on creating content that resonates with those demographics.
For example, if you sell baby clothes online, you’d probably write posts about parenting tips and tricks rather than selling diapers.
Your goal here isn’t to turn off potential customers. Instead, you want to attract people who already know and trust you.
It would help if you showed them why they should buy from you to accomplish this.
You may even want to create content that reinforces your existing message if you have an established brand.
By doing so, you can help build credibility among your current followers.
The best way to do this is to use testimonials.
Testimonials Add Credibility
Testimonials are powerful because they allow you to connect with real people.
They also demonstrate that you listen to your customers and understand their needs.
When using testimonials, the critical thing to remember is to make sure they’re genuine.
- Ask them directly about their experience with you.
- Send new and repeat customers an email thanking them for their business.
- Please give them a discount on future purchases.
- Offer a gift in exchange for feedback.
Once you start sharing testimonials, you’ll notice that your sales begin to grow.
That’s because these stories help humanize your company and its products.
When customers read about real people enjoying your product, they feel less alone.
And that makes them more likely to purchase from you.
How To Get More Traffic From Pinterest
- Start pinning!
- Pin photos that showcase your products.
- Add descriptions to your pins.
- Promote your shares on social media.
- Repin other pinner’s pins.
- Share your posts on social media.
How To Get More Traffic From Instagram
Instagram remains one of the most popular ways to promote your products and services. In fact, according to Statista, there were over 1 billion active users last year. With that many people visiting your page every day, it only makes sense that you would want to get noticed.
Here are simple steps to take to boost your traffic:
- Follow influencers in your niche.
- Comment on relevant posts.
- Tag brands in your photos.
- Like other people’s posts.
- Share other people’s posts. – Take advantage of hashtags. – Join communities.
- Be consistent.
- Don’t be afraid to experiment.
How To Build An Email List For Local Businesses
Now that you’ve learned how to drive traffic to your website, you might wonder what happens next. Well, once visitors arrive at your site, you want to convert them into leads. That means getting them to fill out forms or sign up for your newsletter.
You have two options for capturing leads.
You can ask them to provide contact information or offer something of value.
Depending on the page they visit, you can use both methods if you want. Set your objectives carefully and ensure that every page on your site has a single action for visitors to take. Otherwise, you may overwhelm them with too many options.
How To Convert Leads Into Prospects
There are several different ways to capture leads. Here are some of the most common:
- Forms: A form is a great way to capture leads. You can ask for information like name, email address, and phone number.
- Landing Pages: Landing pages optimize converting visitors into leads. They have one purpose: to get people to provide their contact information.
- Pop-ups: Pop-ups are a great way to capture leads. You can ask for information like name, email address, and phone number.
- Social Media: You can use social media to capture leads. You can ask for information like name, email address, and phone number.
- Webinars: Webinars are a great way to capture leads. You can ask for information like name, email address, and phone number.
- Ebooks: Ebooks are a great way to capture leads. You can ask for information like name, email address, and phone number.
- Newsletters: Newsletters are a great way to capture leads. You can ask for information like name, email address, and phone number.
- Quizzes: Quizzes are a great way to capture leads. You can ask for information like name, email address, and phone number.
- Contests: Contests grab attention and get people to notice your brand. That makes them an excellent way to draw leads.