These days, many real estate professionals struggle to handle all of the Real estate content marketing and other aspects of managing the digital side of their business. Let’s face it, there are only 24 hours in a day, and when most of your working day is spent meeting with clients, potential clients, or managing properties finding the time to do everything needed to succeed online quickly becomes overwhelming!
The Internet is a thriving environment for Real Estate Professionals to connect and grow their network of potential buyers, sellers, and business associates. Online media assets such as sales brochures, property listings, and other materials that support your business model are useful ways that content marketing can work for you. As of recent reports, there are approximately 2.3 Billion People who use Social Media Platforms, with many of these users logging in on a daily basis. If you add the numbers of people who rely on search engines and other online platforms to gather information about real estate professionals they are thinking about doing business with, you can easily understand why having an encompassing online presence is so critical, especially if you’re doing business in a larger market.
Social Media Gives You An Advantage Over Your Competitors!
In business, anything that you can do to have the edge over your competitors is something that helps put your company or brand ahead! By harnessing the power of the Internet and making meaningful connections with people who are looking for what you have to offer on their favorite Social Media Platforms such as Facebook, Twitter, LinkedIn, and other platforms. If you are utilizing these systems regularly, getting the word out about your inventory of homes and properties makes selling them a whole lot easier!
Another thing to take into consideration is that Platforms like Facebook have just started integrating fully-functional Search Capabilities to their site. This, no doubt, will offer Real Estate Professionals and other business owners who have spent time establishing their presence a much greater chance to be returned as a Facebook top result. Businesses who aren’t using the Platform as part of their content marketing strategy are leaving the business on the table for those who are!
Images Are Powerful!
As the old saying goes, “A picture is worth a million words.” For Real Estate Professionals, this couldn’t be further from the truth! Regardless of whether your company focuses renovating “Fix and Flip” properties, you work as a Buyer’s Agent, or you’re a Realtor who handles multiple aspects of selling homes for your clients, visual marketing is one of the biggest keys to selling properties quicker.
Professional Flyers and Brochures are the ideal way to market your properties using downloadable and Print-Friendly formats for both online and offline advertising efforts. By presenting potential buyers with sales material that highlights all of the best features of the property, this provides them with a visual reference if they are evaluating multiple homes or properties for their next home purchase. If you are using a listing site such as Zillow or Realtor.com to market your residential or commercial properties, adding images to your listings are highly recommended regardless of whether the home has “staging” in place, is occupied, or is currently vacant.
An Optimized Web Presence Must Be User-Friendly
These days, more people than ever before rely on mobile devices such as tablets and Smartphones to browse the Internet on a regular basis. A website that utilizes a Responsive Design assures that visitors, regardless of the size of the device they’re using, renders quickly and correctly, improving the overall user experience. By taking the extra steps to optimize your site for use on these smaller devices, you conserve website traffic to increase conversions and engagement with the people who are already taking the time to visit your site. You also want to make sure that your site is easy to navigate, so if the visitor wants to learn more about your company or your offerings, they can do so with a few taps. As a general rule, the simpler your website is for people to use and navigate, the better.
Real Estate Content Marketing is Comprehensive Undertaking
There are a lot of details that go into establishing – and following through on – a targeted Real Estate Content Marketing Strategy. If you’re like most Real Estate professionals, the chances are good that you might not have the time to brush up or learn everything that you need to know to do it yourself. In many cases, hiring a professional who already has the training, tools, and the capacity to custom design a content strategy that works for you offers more value than trying to do everything yourself. Especially when you have more important business to tend. By doing so, you are positioning yourself for greater success in all of your online marketing efforts.