You’re probably thinking, “What does carpet cleaning have to do with marketing and advertising?” Well, a lot! If you’re steadfastly trying to grow your business as a carpet cleaner, then you must know what works when it comes to search engine optimization, marketing, and advertising. So let’s take a look at some of the best marketing and advertising practices for commercial and residential carpet cleaners and floor care professionals.
Why Do I Need Marketing Strategies for My Commercial Carpet Cleaning Business?
Having a marketing strategy helps ensure your carpet care business has a robust online presence on various platforms. And it can be challenging for small business owners to compete with big companies in traditional advertising like radio, TV, and billboards. However, technology has made inroads to help small businesses get their message out there. Therefore, you need to make sure you are using these new technologies and industry trends to the advantage of your cleaner business.
The Best Ways to Market Your Flooring Or Carpet Care Business
Traditionally, the marketing plan of many carpet cleaning services relies heavily on local print marketing to attract new customers. However, connecting with new cleaning clients isn’t always as easy as running a classified ad in the local newspaper with changing demographics and habits.
To strengthen your business plan and ensure that your marketing efforts connect with your potential clients and the ideal target audience, here are some best ways to market your commercial carpet cleaning service.
Content Marketing – Content marketing is one of the most effective methods of getting your message across. It allows you to create content that will attract your ideal customer. The key is to write high-quality content about topics that interest them. Be sure to offer tips and other helpful information, such as DIY cleaning hacks or different types of helpful information, with a call to action that compels the visitor to reach out to you for more information.
Social Media – A solid social media presence helps put you in the same place where your current clients and potentially qualified leads are engaged online. It’s no secret that carpet cleaning leads are pretty valuable, so exploring all the different channels available should be the foundation of your marketing plan. And, getting reviews on these platforms helps build more credibility within your niche community. By creating helpful updates and engaging with your audience, you can learn what customers think about your carpet cleaning services and get a better sense of your brand’s reputation.
Converting potential leads from social media interactions is not always an easy task, so making sure you have the right tools helps increase ROI on your marketing budget.
There are multiple social media platforms, so it might seem overwhelming at first trying to decide which social media accounts are the most beneficial for your floor care business with limited resources and time. However, you can’t ignore the potential reach of each platform.
Email Marketing – Email marketing is another excellent tool to use if you want to connect with your prospective client base. By sending emails and marketing campaigns about special offers or discounts, you can build relationships with people who might be interested in hiring neighborhood cleaning services for their carpets or flooring.
Highlight Specialty Services As An Advertising Strategy
Flooring companies that use innovative technologies or provide specialty services, such as damage restoration services, or welcome new contracts with commercial companies, including restaurants, hotels, property management companies, and other large institutions, can benefit from highlighting those aspects of their business in their marketing materials.
This marketing strategy is effective for smaller businesses in the cleaning industry looking to differentiate themselves from competitors. For instance, a carpet cleaning company could highlight its ability to clean carpets quickly, while others may focus on offering free estimates or providing 24/7 emergency services. As well as showcasing the benefits of your services, you can also include testimonials from satisfied customers. In a competitive landscape, this is the type of social proof that helps convince others who are considering hiring your services that you’re worth it. If you have happy customers who want to share their experiences, their testimonials become part of your marketing plan.
Local SEO Includes Local Information When Promoting Your Service
If you do business in a large town, you know how difficult it can be to get noticed when promoting your cleaning business. Fortunately, there are multiple ways to help make sure your business gets seen and heard.
Carpet cleaning SEO is always a logical place to begin.
Connecting on a local scale with the Chamber of Commerce, local newspapers, and other community organizations can help start building your reputation locally. You can also join Angie’s List or Facebook groups related to your area and post relevant information about your business.
It’s essential to claim your Google My Business listing to leverage your Google Maps and mobile search position. Having an active presence on this free platform makes it easy for potential customers to find you when they go online. Further, Google My Business offers a platform for customers to leave online reviews about your company. Whether positive reviews or negative reviews, company owners and business managers can keep their fingers on the pulse of the business and take corrective action immediately.
Google My Business also allows you to add photos and videos to your profile, increasing the likelihood that someone searching for your service will see your company. And, if your profile stands out from the others, you get the chance to make a positive impression before stepping foot into the client’s door!
The best way to get more customers is through local SEO designed to increase Google Maps and Search rankings. Google uses information from your Google My Business profile to help customers find your business through a combination of timely reviews, relevant keywords, and geolocation. This business page is a precious piece of your online marketing toolkit.
How To Develop A Winning Marketing Strategy For Your Cleaning Business
The growing demand for cleaning services means there’s an unlimited opportunity for growth and expansion! With a winning marketing strategy, you can reach commercial clients and residential clients alike.
Among the most basic of foundations is a fast, responsive, and accurate website that’s a fair reflection of what your business does and what you offer. In addition, it should be optimized for mobile devices so that people can access it easily from anywhere.
Utilizing on-page SEO helps to develop your market share in longtail keyword phrases. You want potential customers. It’s essential to use SEO keywords like “carpet cleaner” or “organic cleaning products” in the text of your pages so that people can find your cleaning website when searching those terms in search engine results.
You’ll also want to use off-site SEO to build business citations to your site. These online citations come in many forms, but they all serve one purpose: To direct visitors company site where they can learn more about your products and services.
Finally, you’ll want to create content that’s useful and interesting to both your existing and new customers.
Blogging provides an excellent opportunity to engage with your audience and generate leads.
Tips for writing carpet cleaning posts that others will share on social media networks like Facebook or Twitter
- Use catchy titles that are related to the post’s content.
- Keep it short and sweet – you don’t want your audience bored by a wall of text!
- Be honest. You’re not going to get followers if what you say is uninteresting. Show people how much carpet care means to you, making them excited about following along while learning more!
Keeping your new website and blog updated regularly on related keyword researched topics sets up a flow of information for your prospective customers. People searching for service providers online using search engines and social media find vendors to solve everyday problems. Blogging empowers companies to educate potential customers about their products and services. It’s an excellent time to win over new people who are on the fence. Other specialized content, including Case Studies and free reports, are superb additions to your overall content strategy.
The primary digital marketing stack should include:
- Modern, Fast Web Design
- Local SEO For Business Page
- On-Page Optimization
- Online Reputation Management
- Social Media Marketing
- Social Media Management
- Content Strategy
- Email marketing
Each website page should contain one or more clear calls to action that direct visitors to take a specific action. For example, a website landing page needs clear calls to action to direct visitors to do next – calling for more information or scheduling a cleaning. For internet marketing purposes, all the details must be in place.
A well-designed carpet cleaning website, along with a finely tuned landing page, is critical to any successful marketing campaign. Having a web design that’s appealing to your customers is crucial for all local companies. You want to make it easy for people to tell what your company does, who you are, and how they can contact you.
Your website needs to be easy to read and understand. Therefore, use simple language and avoid jargon whenever possible to effectively communicate with your target market.
Don’t Miss Out On Opportunities!
Opportunities are everywhere! That’s why it’s critical to take a marketing perspective and decide which types of clients you’d like to target. For example, maybe you prefer working with homeowners who live in the suburbs. Or perhaps you want to focus on businesses located near major highways. Or, you may decide to launch carpet cleaning Facebook ads to connect with potential new carpet cleaning customers on social media.
Once you’ve identified your ideal client, you have a significant advantage. In doing so, you can focus on spurring market growth, creating loyal customers, and deploying marketing tactics that land you on the first page of mobile, desktop, and map search results.
But, don’t forget about the service after the sale! Always be sure to ask for honest customer reviews. In doing so, you can help to ensure that customer satisfaction stays top of mind and any potential service issues can get resolved quickly.
Meeting Marketing Goals And Objectives
When you need carpet cleaning marketing ideas to attract new carpet cleaning customers from local search, it’s critical to spearhead a comprehensive digital marketing strategy that includes or integrates:
Paid Ads – Local businesses that offer cleaning services who want to get more business online shouldn’t overlook how pay-per-click advertising, Google AdWords, Facebook Advertising, and other types of PPC ads to begin generating visits from ad campaigns to their landing or business page. Among the most significant advantages of using paid ads is it’s a straightforward way to appear on the front page of local search results. Another advantage is that both Facebook ads and Google ads are flexible and easy to set up and track results. When crafting ads, creating an offer like a free quote, and using enticing ad copy, including the right keywords are among the best ways to market your carpet cleaning business.
Google Analytics – Google Analytics provides information on traffic sources, where users come from online, the length of time they stay on your site, and what keywords they were searching. By setting up conversion goals and tags, you can track which local searches and marketing campaigns are most lucrative. In addition, Google Analytics provides valuable data to see the click-through rate (CTR) of Google search organic website visitors, paid ads, keywords, and landing pages, as well as how much it costs you to get a new customer in your service area. Using this data, cleaning company owners and the digital marketing agency they work with can maintain top positions and plan for ads the next time.
This data is invaluable information that any carpet cleaning business owner should improve their website to attract new clients and stay ahead of their competitors.
Let Us Help You With A Carpet Cleaning Marketing Plan
If taking care of all these details seems a little overwhelming to do without help, a digital marketing agency can take care of the details and do it for you.
Our experienced staff has the skill, knowledge, and know-how needed to help your carpet cleaning business grow, so contact us today! From professional website design and website development to search engine optimization, digital advertising, social media pages, and management, plus online reputation management, we’ve got you covered. So if things are moving slowly for your business or if it seems like you’re working harder to attract new customers but not getting the best results, the odds are that a well-crafted, strategic carpet cleaning marketing campaign will do the trick.
If you need a marketer to take your business to the next level or want help with a new project, we’d love to hear from you! We specialize in providing digital marketing solutions using proven methods and techniques for businesses in various industries. So please don’t hesitate to start the conversation today!