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Automating Google Ads: Helping Small Businesses Thrive in the Digital Age

May 16, 2021 6:21 pm | Digital Marketing

Smaller businesses are the backbone of the U.S. economy, and as such, they deserve to thrive in today’s digital age.

Small business owners need help getting found by searchers who are actively looking for products or services nearby. That’s why they need a Google Ads Automated Platform specifically made to make it fast, easy, and affordable for any company with a smaller budget to optimize high-converting ads.

Why Small Businesses Should Use Google Ads

If you’re a small business owner, Google Ads can significantly impact your bottom line.

Here are two of the primary benefits of using an automated platform:

  • We make it fast and easy to set up Google Ads in minutes with no coding skills necessary.
  • Our software is intuitive and straightforward so that anyone can use it. That puts the power in the hands of small business people.

How to Set Up Your First Campaign With Google Ads

Improve Your Online Ads

Setting up your Google Ads is a two-step process.

The first step is choosing the campaign type you want to run and create an audience with particular interests or behaviors that match what you have in mind for your business.

We’ll give you some tips on doing this, but if it sounds too complicated, reach out for help.

What SMBs Need to Know About Bidding on Keywords

You need to understand the basics of bidding on Google Ads. Without that foundational knowledge, you won’t be able to manage your campaigns. 

This part is the second step in building a campaign, and it determines how much you’ll spend on Google Ads.

You can find more about bidding here.

The higher your bid for keywords or placements, the better chance your company has of appearing at the top of search results. Automation will help you set optimal bids. Make sure you’re using conversion tracking and ad extensions to achieve the best results.

The Benefits of Setting up Conversion Tracking and Ad Extensions for Your Business

Setting up conversion tracking and ad extensions is an essential step for any Google Ads campaign.

Your goal should always be to achieve positive ROAS people from your advertising campaigns, like Google AdWords or Facebook ads, into a transaction that proves valuable to your business.

To do this, you need data on what leads to successful purchases of products or services from your company. Conversion tracking will help you achieve that objective.

Understanding the Different Types of Ads That Are Available In Adwords 

Google AdWords offers several different types of ads, including:

  • Text ads
  • Video ads
  • Product Listing Ads (PLAs)
  • Mobile apps and games with Google Play installs
  • Display Network Impression Sharing (DSIS), or a cost-per-thousand-impressions advertising program for publishers in the Google Display Network, is for large-scale advertisers.

All of these ad types serve slightly different purposes. Running automated campaigns will help you determine the maximum profitability of each. 

How to Create a Successful Advertising Strategy Using Google’s Free Tools, Including Automated Rules and Dynamic Remarketing Lists

Using Google’s accessible tools and Automated Ads is the best way to get a positive ROAS. Automation removes the guesswork from your campaign.

Using this combination of tools ensures you are only bidding on relevant searches and that your ads show when searchers have shown interest in related products.

Automation also helps Google Ads to work for you, not against you. You can relax knowing that your AdWords account is working hard 24/hours a day, so it doesn’t require extra effort or time on your part.

Automating Google Ads Gives Small Business a Chance to Compete With Large Corporations

Google Ads is an excellent way for small businesses to compete with larger companies. Google’s Adwords platform can allow even the most minor business owners, like one-person shops or bakeries in rural areas, to get their promotions and ads seen just as often on Google search engine results pages (SERPS.)

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