It’s no secret that improving your website SEO helps prospective clients find you online more readily. That’s why it’s critical to use the best keyword combinations as a primary strategy for higher placement in search engine results.
And, while you might think that “more is better,” this isn’t the case when optimizing your site for keyword rankings; choosing the wrong phrases or too many keywords can have the opposite effect.
Ideally, you want each person who visits your site to take a conversion action, and untargeted traffic will barely if ever, help to achieve this ultimate goal.
Let us break it down to the long-tail and short-tail of meeting your goals.
Keyword Research And Website SEO Helps Connect With Prospects
It’s always a brilliant idea to constantly evolve your keyword phrases to stay competitive in the online marketplace. To make sure you’re hitting all your targets, you need a strategy to pick the best keywords and terms applicable to your industry.
When evaluating search terms, there are two fundamental types of search terms – short-tail and long-tail.
Generally, short-tail keywords are somewhat generic and are more competitive because they can get interpreted loosely.
An example of a short-tail search phrase would be the “lawn care services.” (It doesn’t get more generic than that!)
Adding a few qualifiers, such as location or additional terms, transforms this into a long-tail search and helps to refine traffic more intelligently. So, the keyword phrase “Austin Texas lawn care services” is likely to yield better business owners than the generic search term. By adding local or location-based qualifiers, you can automatically segment out untargeted visitors who aren’t likely to convert into a sale or prospect.
While long-tail search terms don’t have as much search volume as short-tail searches, they are more direct and focused, matching targeted visitors searching for the words or phrases.
Adding misleading or inaccurate search terms and phrases should always be avoided. Using deceptive or repetitive words is known as “keyword stuffing” in the industry. Among the downsides of using this SEO shortcut is that it can potentially have detrimental effects on your credibility, business reputation, and marketing budget, making it a largely taboo approach to website optimization.
For a more favorable outcome, utilize relevant keyword phrases and terms that match your offerings and keep your website content flowing naturally, whether you’re sending visitors to your most recent blog post or a carefully crafted landing and conversion page.
When the sales and conversions start rolling in, you’ll be happy that you followed these helpful search engine optimization tips.
If, however, you could use a hand in getting your SEO efforts right, our team is here to help. Please schedule a no-obligation consultation today!