Leverage Your Social Media Platform – Social media platforms are the perfect place to connect with your ideal audience. If you already have a presence on popular sites and apps like Facebook, but you haven’t spent a lot of time and effort refining your message or doing regular updates, the chances are good that you’re missing out on opportunities to connect with potential clients.
The use of these platforms are also helpful in building a name and brand recognition in your local community, so they think of your agency first, should they decide to want to buy or sell their home in your geographical area.
Write Captivating Copy For Listings – Realtors who are serving as a listing agent might consider brushing up on their copywriting skills (or working with a professional copywriter.) Listing descriptions are your chance to highlight the property and engage with potential buyers. Don’t be afraid to use words that are descriptive, whimsical, and help tell a story. After all, a home is something much more than just four walls! Don’t forget that favorable photos are also helpful for creating listings that sell.
Produce Video Content – Want to build a stronger online presence? Video content is a direct way to market yourself, your realty company, or the properties you have available on the market. With more and more people using the Internet to research homes, a video walkthrough or a live stream video is a virtual way to connect with potential buyers and sellers without them having to leave the comfort of their home. Other video content marketing ideas include offering tips and tricks for homeowners and potential homeowners to maximize the investment in their home.
Use A Personal Touch – There is something to be said for a Realtor who takes the time and makes an effort to add a personal touch like sending a Thank You card when working with customers. In a time when Greeting Cards have taken a backseat to Email and Instant Messaging, a short, heartfelt message by hand and sent through the Postal System makes a positive impact, every time! Additionally, it can lead to referral and word of mouth business, which lowers the average cost of all your marketing efforts and ad spends.
Create A Landing Page To Build Your List – In real estate, and virtually every other business, the more connections you have in your network, the more chances you have to unite with someone who is interested in your services. One example of how a Realtor used a Landing Page to build their Email list was by offering exclusive access to MLS listings in her region. This offer added value by giving subscribers access to the information they requested by signing up. Further, it provided the realtor with contact information for further follow-ups and marketing campaigns.
Sponsor Local Teams Or Causes – There are never any shortages of local teams or causes that you can support financially, as a volunteer, or perhaps both. Sponsorship opportunities could include supporting Little League or baseball teams, sponsoring the local high school yearbook, or gifting to a charitable cause. The more people who are familiar with your name, especially in a medium to a vast region, the better.
We hope that you found these marketing tips for realtors to be helpful in establishing a basis for your sales strategy! If you are looking for additional help to rev up your Real Estate Business, be sure to check out our broad range of Internet Marketing Services for Realtors and Real Estate Professionals.