Say whatever you want about today’s young people, but give them credit! They are technically savvy and have grown up using devices that their parents never had at their age. Millennial marketing offers a way to connect with this generation using the tool they hold in their hands.
Today’s youth thrive using all forms of social media. However, they don’t access information like people from previous generations. That’s why it requires a unique approach to market to them.
Millennials are starting to get older, with people in this demographic born between 1981 and 1996. That’s right, the oldest in this group is nearing 40.
Gen Z is a term that refers to people born between 1995 and 2015. There’s a gap of almost four decades between each group at the furthest end. The youngest of this group are barely elementary school age.
Hitting The Sweet Spot With Millennial Marketing
Marketers need to use precision when approaching these demographics. The youngest person in Gen Z is much younger than the oldest Millenials. Common sense applies when developing your message, so keep this difference in mind. Presenting the perfect pitch for each audience is key to successfully marketing to these groups.
For best results, there is no ‘one size fits all” approach to creating effective marketing campaigns. They don’t necessarily use the same apps or even visit the same sites.
Millennials grew up in a time when social media was brand new, so they viewed it as life-changing technology. They were old enough to know it was “new” because they lived a life before the technology emerged.
Gen Z doesn’t share that same viewpoint. They’ve been surrounded by technology for most – if not all – of their lifetimes.
Millennials hold social networking in high esteem because of the impact it has had in their lifetimes, whereas younger people may not keep it in such high regard.
Familiarity Makes Gen Z Contemptuous of Technology
The younger people in Gen Z tend to distrust social media more than others. Their contempt comes from a profoundly intertwined role in their lives. While this group does rely heavily on technology, they don’t perceive a ‘wow factor.’ It’s always been there, so it’s nothing new.
Despite their indifference, many have amassed large numbers of followers, giving them plenty of digital clout.
Don’t overlook how powerful influencers are in this segment. People with a consistent message have ideal audiences. They love images and videos that are exciting, uplifting, and interesting. And, they don’t mind sharing things they find interesting with their friends.
Cater To Your Preferred Demographic
Millennials are a price-conscious group. They tend to use the internet to find the best deals. They’re not as likely to follow trends as much as Gen Z. They do love engaging with brands when inspired. They’re also very likely to offer their opinions, reviews, and feedback when asked.
Gen Z will become the prevalent marketing demographic by 2020, so keeping up with trends is vital. Many in this group use Smartphones every day, as their preferred communication device. Further, they use apps more often than any other age group. If you want to connect with this group, being accessible on their phones is critical.
Both Demographic Hold Promise For Marketing
The younger generation communicates differently than other generations. They’re very likely to message people online that they already know offline. They love to share videos, and they send messages more than their parents. This demographic stays connected.
Both Gen Z and Millenials represent a broader demographic of internet users than any prior generations. There’s little chance this trend will slow as the years’ pass, either. Rarely anyone quits the internet totally, or even reduces usage enough to change patterns. 93% of Millennials, or 9 of 10, own Smartphones. Many self-profess to be online ‘almost constantly.’
There’s a chance some users may alter how they spend time online. The claims of addiction to phones, platforms, and online content are rising, so some people may intentionally limit their digital access. Still, the majority of users in these two key groups will likely access the internet for the rest of their lives. The Gen Z generation even maintains their most important relationships online.
Both groups are passionate about the things they believe and enjoy. They don’t mind leaving reviews and sharing. Often, they connect with other like-minded people that share their values. As the years’ pass, this group will gain more importance. Marketers will have to follow trends and changes to stay relevant to their changing tastes.
Gen Z users are enormous fans of apps for sharing videos. That includes ones that host short-form creative and Karaoke videos. With shorter attention spans, these content types are more appealing because they are quickly processed. Thumbnails are often the selling point. If the thumbnail catches their eye, they’ll click. When they love something, they’ll share. When someone with sizeable following shares, this represents an excellent opportunity to amplify a branded message efficiently.
As you can imagine, tapping into this lucrative marketing segment is one that holds promise for growing revenues and sales.