Performance Marketing Group Get Found In Your Neighborhood Fri, 02 Dec 2022 20:19:51 +0000 en-US hourly 1 Performance Marketing Group 32 32 193415494 Five Ways To Maximize Your Website Results Fri, 02 Dec 2022 18:47:38 +0000 Here are five ways to maximize your website results. Check out our tips and see which ones you can implement today.

The post Five Ways To Maximize Your Website Results appeared first on Performance Marketing Group.

Among the most incredible things about the Internet is the potential to boost visibility, awareness, and, ultimately, profits for business website owners. So, if you have a website, you can maximize your website results to increase your bottom line.

Here are five approaches to making your website more profitable:

Focus On SEO For Local Clients To Maximize Your Website Results

Local SEO is optimal for attracting visitors to your website and increasing visibility in search engine results pages, or SERPs. Optimizing for local searches can ensure that your site appears higher up in the SERPs when people are looking for businesses like yours. Further, ensuring that your Google Business Profile is complete and up-to-date can help ensure that when people search for you, they’re more likely to find your website.

As you might imagine, this is among the best ways to attract new and repeat customers.

Make Sure Your Business Is Listed In Directories

These days, potential customers could use any number of online resources to connect with businesses like yours. For example, having your business listed in local directories such as Yelp and Yellow Pages can help people find you more easily. Further, these citations back to your website help to boost your site’s overall visibility.

Optimize Your Website For Speed

A website that loads quickly is essential in today’s digital landscape. Slow-loading sites make potential customers leave your site quickly. Even worse, major search engines also consider page speed when ranking pages in search engine results – meaning the faster your page loads, the better the chances of increasing organic visibility.

Additionally, having a responsive website design can make a massive difference in usability as more and more people are accessing websites through mobile devices.

Implement A Content Marketing Strategy

Content marketing is a great way to engage potential customers and inform them about your business offerings. Experiment with different types of content, such as blog posts, videos, or infographics, to showcase your products and services. Additionally, utilizing SEO best practices in your content, such as adding unique descriptions to each image and website page, can help you achieve higher visibility in search engines.

Partner With A Professional Marketing Company

If you’re looking to maximize the potential of your website, partnering with a professional digital marketing company can be invaluable. They can help you create and implement effective strategies tailored to your needs and provide valuable insight into getting more out of your website.

From evaluating keyword trends to optimizing web pages for speed, working with a professional can ensure your website hits all the marks and attracts new customers.

If you’re looking to make your website more profitable, these five tips can help you maximize your online presence and increase your bottom line. With attention to detail, you can improve online visibility and profits from your website.

Short on time and patience to do these things? No worries! Our team can help identify improvement areas and create an actionable plan for your website to help maximize your profits. Contact us today to start the conversation!

The post Five Ways To Maximize Your Website Results appeared first on Performance Marketing Group.

Why Accurate Directory Listings Matter For Businesses Wed, 30 Nov 2022 19:33:57 +0000 A strong business foundation starts with online citations. Here's why accurate directory listings matter for your business.

The post Why Accurate Directory Listings Matter For Businesses appeared first on Performance Marketing Group.

How do you feel when you search for a business online only to find outdated, inaccurate information? It’s not only frustrating, but it can cast a shadow on how reliable the business is in the eyes of the searcher. Unfortunately, we’ve all been there.

Accurate Business Listings

When you’re running a business or organization, accurate directory listings are essential for the success and trustworthiness of your brand. Here’s why:

Citations Build Trust

Listings on online directories and review sites act as citations for your business, indicating that you exist and are legitimate. In addition, when those listings have accurate, up-to-date information such as an address, phone number, website, and other contact details, it helps build trust with potential customers searching for your business or organization.

Accurate Directory Listings Improve Your Visibility

Accurate information across various platforms, such as search engine listings and social media sites, will help customers find you more efficiently, leading to increased foot traffic at your physical location or website visits.

Accurate Information Helps With Digital Advertising

Regarding digital advertising campaigns, having accurate information on your website and across multiple online directory listings helps ensure that campaigns target the right potential customers.

Overall, keeping your directory listings up-to-date with accurate NAP information is essential for building trust with potential customers and increasing visibility for your business or organization. Conversely, publishing inaccurate details can lead to missed connections, lost revenue, and loss of reputation with potential customers.

Don’t Have Time To Manage The Details Yourself?

When you consider how many directories and listing sites are available, it can take a lot of time to keep up with updating and verifying each one for accuracy. For that reason, working with a company that can streamline your listings and keeps them accurate across all platforms is a great way to ensure your business or organization effectively reaches its target customers.

Having accurate directory listings doesn’t have to be a challenge. With the right partner, you can handle this task without spending time. We do the heavy lifting to accurately list the business website in multiple directories. So don’t delay – now’s the time to contact us and let us find out where your company listings stand.

The post Why Accurate Directory Listings Matter For Businesses appeared first on Performance Marketing Group.

Fresh Marketing Idea – Use A Loyalty Program To Drive More Business Fri, 25 Nov 2022 19:28:31 +0000 When customers feel appreciated, they're more likely to return - and bring friends. Learn how a loyalty program can boost your business!

The post Fresh Marketing Idea – Use A Loyalty Program To Drive More Business appeared first on Performance Marketing Group.

Serving local customers is among the most incredible things about being a business owner. And for business owners who need to connect regularly, implementing a loyalty program is the best decision you can make. It provides a seamless way to reward customers for repeat business, recommending referrals, and sharing current promotions that could drive new and repeat customers to your store. And statistics show that re-engaging with existing customers is a more straightforward way to generate new business.

Make Offers Your Customers Can’t Refuse!

Whether you operate bricks and mortar storefront or a service-based business, loyalty programs offer an easy, efficient way to incentivize customers and encourage them to do business with you. Customizable loyalty programs connect with your clients by email or SMS to remind them of their loyalty status, reward them for referrals, and offer exclusive discounts to loyal customers.

Here are some sample ideas: 

Salons And Spas – Salons and spas can use a reward program to their advantage in multiple ways. Some (rough) ideas include: 

  • Offering a complimentary service upgrade for customers who have visited the salon for services four or more times a month.
  • Discounts on skincare items, haircare products, gift certificates, or cosmetics.
  • A free hair blowout for referring two friends or family members.

Restaurants – Loyalty programs can significantly impact restaurant owners’ bottom line. Here are some ideas:

  • Discounts or complimentary appetizers or desserts when customers spend a certain amount of money. 
  • Reward points for every dollar spent, and let customers redeem those points for free food items over time.
  • Free drinks or meal upgrades when customers come in on their birthday. 

Service-Based Business – You can use loyalty programs to drive new and repeat business as a service-based business. Here are some ideas: 

  • Referral credits that customers can use when they refer a friend or family member. 
  • Discounts when customers purchase multiple services simultaneously.
  • Complimentary upgrades on services when customers sign up for an annual service plan.  

These are a handful of ideas to get you in a creative mindset. You know your customers best, so coming up with unique rewards that will surprise and delight your customers is worth the effort.

By implementing a loyalty program and offering meaningful incentives, you can quickly and easily tap into higher revenues while building customer trust and loyalty. And it’s never been more essential to keep existing customers engaged in driving new business and increasing profits. 

Are you interested in launching a loyalty program for your business? Contact us today to discover how it can help you grow your business. 

We look forward to hearing from you! 

The post Fresh Marketing Idea – Use A Loyalty Program To Drive More Business appeared first on Performance Marketing Group.

Overlooked Website Details That Can Hurt Your Business Wed, 23 Nov 2022 19:46:38 +0000 Learn about the overlooked website details that could be costing your business leads and sales. Make the fixes ane reap the benefits!

The post Overlooked Website Details That Can Hurt Your Business appeared first on Performance Marketing Group.

As a business owner, your website is integral to your success. In addition to being a primary point of contact with your customers, it can also be the engine that drives sales and profits. Unfortunately, many business owners, through no fault of their own, overlook important website details that can significantly impact their operations.

And with technology changing so quickly, it’s crucial to invest in your website and ensure you’ve got the proper infrastructure. Here are some of the most important yet often overlooked website details that can harm your business:

Security Protocols

There’s no faster way to spook potential customers than by not having a valid SSL/TLS (Secure Socket Layer) certificate. This protocol encrypts data as it passes between your website and the user’s computer, which makes it nearly impossible to hack or intercept. However, websites without them can be vulnerable to cyberattacks. In addition, users may receive warnings from their browsers indicating the site is not secure, a red flag to abandon the site and move on.

As a best practice, every website should have a valid SSL/TLS certificate, even if the site is purely informational and doesn’t collect or transmit sensitive data. Investing in an SSL Certificate is the best way to ensure your customers feel confident and secure when visiting your site.

Outdated Design 

Websites should be not only secure but also easy to use, visually appealing, and compatible with a variety of devices. Take some time to review your current website design and content. A modern website design with an up-to-date look and feel can be the difference between attracting new customers and scaring them away.

Look for website design trends focusing on usability, responsiveness, and mobile optimization. A website designed to look great on any device is now a necessity, not an option. Your site should be responsive and adjust its layout and content depending on the device used to view it.

Unsupported Plugins Or Software

Imagine this homepage. An error message says, “Software/Plugin Is No Longer Supported.” That’s it – nothing else.

From every point of view, from search engines to website visitors or company owners, this is a complete and total failure. It conveys the message nobody is home or does not care.

Unsupported plugins and software can create holes in website security, making them more vulnerable to attacks. Additionally, unsupported software or plugins can cause performance issues and lead to a poor user experience.

It’s essential to regularly review the software you’re using and ensure it is up-to-date with its latest versions. If not, consider upgrading or replacing them to keep your website protected and running smoothly.

By following the above guidelines, you can ensure your website is secure, visually appealing, and up-to-date with the latest functionality to achieve maximum success. But if technology isn’t your strong suit, our professionals can help you review and update your site so you can focus on running your business. So contact us today to get started!

The post Overlooked Website Details That Can Hurt Your Business appeared first on Performance Marketing Group.

What Is NAP And Why Is It Important For Local Business Owners? Tue, 22 Nov 2022 16:47:28 +0000 Learn what is NAP, why it matters for local businesses, and how to make sure your business' name, address, and phone number are consistent across the web.

The post What Is NAP And Why Is It Important For Local Business Owners? appeared first on Performance Marketing Group.

There are so many fine details that go into building a successful business. And with the digital age, company owners can add even more complexity to their operations. But regardless of how tech-savvy you may be, one of the most fundamental pieces of information for any business is its NAP: Name, Address, and Phone.

While this acronym might not sound like a priority, it’s essential to ensure that your customers can find you. And if they can’t? That could be a problem for business owners relying on local customers for success.

Business Name 

Everyone understands that your business name, or brand, is how customers associate with your business. But it’s essential to ensure that your name is consistent across all digital and physical platforms. An example: Your company is listed as “Joe’s Cleaning Service” on your website. However, it’s listed as “Joseph’s Professonal Cleaners” across internet platforms such as Google and Yelp; potential customers might think you’ve gone out of business, moved, or changed your name. This mixup is problematic!


Not surprisingly, your business address will have much to do with how you attract local customers. And with the growing adaption of local, mobile, and map searches, accurate NAP data matters. Providing outdated or incorrect address information can cause serious customer confusion. Studies find that people who search for a business, product, or service from their mobile phone are likely to visit or reach out to that business within 24 hours. Having the correct business address across all internet platforms, including your Google Business Profile, helps ensure they make it to your door, not your competitor’s.


Sometimes potential clients have quick questions or need help making an appointment. But suppose you have old, outdated, or incorrect phone numbers listed across multiple internet platforms. In that case, the situation gets messy and can cause significant business issues, such as people assuming that you’ve moved or, worse, gone out of business.

In conclusion, correctly utilizing your NAP – Name, Address, and Phone – helps customers find you quickly and easily on the web. As such, it’s something that every business owner should prioritize. Local business owners are setting themselves up for tremendous success by ensuring accuracy across all digital platforms.

Both New And Established Companies Need Accurate NAP Information

Ensure that your NAP information is accurate across all digital platforms regardless of your business size or status.

New companies should ensure that their company establishes a Google Business Profile and other local directories and search engines with consistent information.

Established companies should also review their NAP information from time to time and update it whenever necessary. And while change can be good, if your company has recently moved, changed or added phone numbers, or made a name change, you’ll want to make sure that the trusted online data aggregators, such as Neustar, are updated.

The bottom line is that NAP accuracy should be a priority for any local business owner. Not only will it help your customers find you more readily, but it also helps your business maintain a professional and trustworthy presence on the web.

Find Out What Information Data Aggregators Are Providing To Visitors

Sorting through the mounds of data on the internet can be a daunting task. But it’s worth reviewing what information is available about your business – if there are errors, you’ll want them fixed.

Data aggregators collect and provide NAP information about businesses across multiple platforms, meaning there is much room for error. Especially for companies with a long operating history and more than one location, it’s essential to ensure that the data is up-to-date and accurate.

If you’d like a hand in checking for errors, our local SEO experts can help review your company’s NAP information across multiple platforms.

Contact us today to start the conversation. 

The post What Is NAP And Why Is It Important For Local Business Owners? appeared first on Performance Marketing Group.

How Can Businesses Improve Local Online Presence? Mon, 21 Nov 2022 17:23:29 +0000 Here are ways businesses can improve their local presence. Learn how to get started today!

The post How Can Businesses Improve Local Online Presence? appeared first on Performance Marketing Group.

In a world of competition, it can be challenging for businesses to stand out. But as a successful company owner, you know that the key to success is staying on top of trends and utilizing the best techniques possible. That’s why it’s essential to have a strong local presence and online visibility. Here are tested ways to help you do just that.

Claim Your Google Business Profile

Companies can improve their local presence and online visibility by claiming their Google Business Profile. This free service from Google allows businesses to manage their information across all of Google’s platforms, including Maps, Search, and Ads. By claiming your profile, you can control how customers find you by providing up-to-date photos, hours of operation, contact details, and more.

Any updates shared to the platform can include a Call To Action, urging potential customers to visit a website link, call, or book services. In addition, as you update your business profile, customers can see the changes, further enhancing your online presence and visibility.

Optimize For Local SEO

Another way to improve your local presence and online visibility is optimizing it for search engines. Search engine optimization is a blend of strategies, tactics, and techniques that help websites rank higher in search engine results. This process is known as local SEO.

When it comes to local SEO, it’s essential to focus on the keywords your target audience is searching for so they can find you easily. For example, if you’re a restaurant owner, then optimizing with words like “restaurant near me,” “best restaurants in town,” and other similar phrases can help you show up in local search engine results.

Be Active On Social Media

Social media is an excellent way to connect with customers and an effective tool for improving online visibility. As a result, social media has become a favored pastime for most people, and customers often head to platforms like Facebook, Instagram, Twitter, and more for information about products, services, or businesses.

To ensure your business is seen by potential customers on social media channels, create engaging content that resonates with your target audience. For example, share exciting stories, fun facts, and tips related to your industry.

Get Citations To Increase Credibility

Citations are essential for local SEO. Unlike traffic citations with financial penalties, business citations reference your company name, address, and phone number. They come from third-party websites like Yellow Pages, Yelp, Manta, Facebook, and more.

The more citations you have, the better your company’s credibility. Plus, it helps search engines recognize that your business is legitimate and worthy of appearing in search results.

However, a potential downside of having lots of citations is managing them if something in your business changes. In addition, logging into countless accounts to update your contact information can be daunting, so it’s essential to budget for the task or hire a local SEO expert to help.

Get Ahead By Focusing On Local

These tips will improve your local presence and online visibility, helping your business stand out from the competition and grow. If you’d prefer to focus on running your business and leave the local marketing to professionals, our team can help tailor your company’s approach.

Contact us today to increase local presence and visibility, so your local business thrives. 

The post How Can Businesses Improve Local Online Presence? appeared first on Performance Marketing Group.

Google Analytics 4 Is Coming – Is Your Business Ready? Fri, 18 Nov 2022 17:12:00 +0000 As a business owner, staying ahead of technology trends is key to success. And for many, that can pose a myriad of challenges. And staying on top of changes to Google Analytics is no exception. What Changes Are Coming to Google Analytics? Google Analytics is a program available to all website owners, free of charge. […]

The post Google Analytics 4 Is Coming – Is Your Business Ready? appeared first on Performance Marketing Group.

As a business owner, staying ahead of technology trends is key to success. And for many, that can pose a myriad of challenges. And staying on top of changes to Google Analytics is no exception.

What Changes Are Coming to Google Analytics?

Google Analytics is a program available to all website owners, free of charge. This program allows website owners to gain insights about their website, such as the number of visitors and what pages they view.

After many years, Google recently announced a significant update to its analytics program. Google Analytics 4 offers new ways of tracking data and insights into user behavior.

In addition, advanced reporting sets allow website owners to gain a more comprehensive view of their website performance, with further customization options available.

Unleash The Power of GA 4
Unleash The Power of GA 4

Do You Need A Google Analytics 4 Upgrade?

Following the announcement of the new update, many website owners may wonder if they need to make any changes or upgrades to remain competitive. The answer is yes. That is unless you’re okay with missing out on the new features and data that Google Analytics 4 promises.

Website owners who wish to reap the benefits of the new features in Google Analytics 4 must ensure they’ve integrated the correct tracking code into their website.

Once installed correctly, the website owner can view new data, such as user journey analytics and cross-device tracking. This data can help website owners gain more user insights, improve the content, and make more informed design decisions.

Areas, where GA4 can be of help include understanding user behavior and preferences, as well as conversion trends. Other trackable metrics include bounce rate, page views, website speed, and pages per session.

Ideally, this information can get used to create user journeys and adjust landing pages to maximize and track conversion rates.

Universal Analytics Vs. Google Analytics 4

The original version of the analytics program, Universal Analytics, will remain available to website owners until the sunset date of July 1, 2023. However, transitioning to Google Analytics 4 before this date is encouraged so website owners, for one – don’t miss this critical deadline and, secondly – can take advantage of the new features that GA4 has to offer.

Will Not Having Google Analytics 4 Installed Hurt My Business Website?

Like most things in life, the more you know, the better. That goes for your website as well. Google Analytics helps website operators better understand how their site is performing. Not having access to this data can put a website owner at a disadvantage.

By not having Google Analytics 4 installed and running, you could miss out on valuable user insights and information that could help the online division of your business achieve tremendous success.

Need To Make Changes But Unsure How To Do So?

At Performance Marketing Group, we understand that many business owners don’t have extra time to learn the technical side of things. That’s why we assist website owners in ensuring their business website has everything needed to run optimally – including making changes to harness the power of Google Analytics 4.

We provide comprehensive local SEO, digital marketing services, and G4 integrations, so clients have the tools needed for success. Contact us or call today, and let’s get your website for the changes to Google Analytics – so you can be one step ahead!

The post Google Analytics 4 Is Coming – Is Your Business Ready? appeared first on Performance Marketing Group.

What Is A Stale Website? How To Fix It? Mon, 12 Sep 2022 17:29:34 +0000 Who could have thought that a website could go stale? Just like bread, business websites have the potential to go bad over time. However, websites can go stale much faster than bread due to the ever-changing landscape of the internet. So, what exactly is a stale website? A stale website is no longer relevant or […]

The post What Is A Stale Website? How To Fix It? appeared first on Performance Marketing Group.

Who could have thought that a website could go stale? Just like bread, business websites have the potential to go bad over time. However, websites can go stale much faster than bread due to the ever-changing landscape of the internet. So, what exactly is a stale website?

A stale website is no longer relevant or up-to-date. Outdated content, an outdated design, poor navigation, missing security protocols, or any other critical errors fall under this broad umbrella. In addition, a stale website gives visitors the impression that no one is home, which can be disastrous for businesses of any size looking to generate leads or sales online.

Stale Websites Frustrate Everyone

So, How Do You Fix A Stale Website? 

The first step is identifying the most significant issues to address them first. If your website is quite outdated, consider a redesign. If your website has poor navigation, work on simplifying the user experience. And if you’re missing any essential security protocols, be sure to add them as soon as possible. If your site is running programs that lack support, such as Flash, you’ll need to remove them.

In addition to addressing the most critical errors, you’ll also want to freshen up your website’s content regularly. Fresh website content can be anything from refreshing old content pages, adding new blog posts and articles, or optimizing product descriptions and creating case studies. Regularly adding new content shows potential customers that your business is active and relevant.

Don’t Overlook The Importance Of Your Primary Marketing Asset!

As a business owner, it’s easy to become overwhelmed with day-to-day tasks and forget about your website. However, your website is one of your most important marketing assets and should get the attention it deserves. 

Here are the different ways a stale website can impact your business: 

Lower Visibility In Search Engine Rankings – Search engine companies are always looking for ways to improve the relevancy and accuracy of their search results. To do this, they invest millions of dollars annually in developing new technologies. As a result, small business owners who don’t invest in improving their web presence can quickly fall behind. 

Search engine optimization is constantly evolving, and those who don’t keep up with the latest changes can find themselves hopelessly outranked by their competitors. In today’s digital world, a strong web presence is essential for any business that wants to succeed. Those who don’t invest in it do so at their peril.

Creates Friction With Potential Customers – A stale website is often unappealing and creates friction with potential customers. If your website looks unprofessional, outdated, or has poor navigation, visitors will click away and look for a better option, resulting in lost sales and revenue.

Reputation Damage – First impressions matter so much in today’s digital age. If your website doesn’t cast your company in an unfavorable light that reflects poorly on your business, it can cause reputational damage, making it difficult to attract new customers.

It Doesn’t Reflect Your Offerings – Let’s face it, a company of any size can dramatically change in a short period. If your website is years old, it probably doesn’t accurately reflect your current product offerings or services. Not surprisingly, this oversight can be very confusing or off-putting for potential customers. Without pertinent information, it can give the impression that the company is no longer in business or doesn’t offer the services that the customer wants, leading to missed opportunities for both the customer and the company. 

For the customer, they may move on to another vendor who does have the information they’re looking for prominently displayed on their site. And for the company, they’ve missed out on a potential sale. 

Therefore, in today’s competitive marketplace, it’s more important than ever to keep your website up-to-date with fresh content that reflects changes in your product or service offerings. Otherwise, you risk losing out on potential customers.

Wastes Valuable Resources – If you’re spending money on resources like web hosting, paid ads, or email marketing, but your website is stale, you’re essentially throwing money down the drain. Likewise, if your website can’t generate sales or leads, or if the site is actively working against your best interests, you are essentially your own worst enemy.

The good news is you can change your website’s course. By taking the time to address critical issues and freshen up your site, you can avoid the negative consequences of a stale website and keep your business growing for years.

The post What Is A Stale Website? How To Fix It? appeared first on Performance Marketing Group.

How to Craft a Local Business Content Marketing Strategy Fri, 25 Feb 2022 12:54:57 +0000 The post How to Craft a Local Business Content Marketing Strategy appeared first on Performance Marketing Group.

How to Craft a Local Business Content Marketing Strategy in 10 Steps

Learn how to develop an actionable local business content marketing strategy that outperforms traditional advertising with this guide.

Content marketing helps companies build their brand, attract new customers, and increase sales. It also helps them generate leads for future business opportunities.

Content is also crucial for social sharing. Social media users share links to interesting articles or blog posts they find on the internet. So if your website has good quality content, it will be shared by people interested in what you have to say.

Excellent Content Starts with Keyword Research

The best way to create evergreen, high-quality content is to conduct thorough keyword research first. That will help you understand the most popular topics among your target audience.

Once you know what keywords to focus on, you can start creating content around these keywords. It would help to write about things that interest your audience so that you’re providing new, helpful information.

You can use paid tools like Buzzsumo to identify which types of content perform well. These include infographics, videos, eBooks, webinars, podcasts, and other forms of digital content.

Develop A Winning Content Marketing Strategy

Influencer Marketing Aids Content Distribution

You may also want to consider using influencer marketing. Influencers are experts in their field who have a large following. They can help you spread the word about your company through social media.

If you decide to hire an influencer, make sure they agree to promote your products or services. Otherwise, they could end up hurting your reputation instead of helping it.

Always Plan Your Content Creation

Create a precise plan for each piece of content you publish. For example, if you’re publishing a podcast episode, think about what questions your listeners might ask. What points would you like to emphasize?

When planning out your content, try to keep it short and sweet. Longer pieces tend to lose readers because they don’t get read as often.

When writing, stick to one topic per post. The more you cover, the less likely someone will read all of your content.

  • You can also add value by giving away free resources. People love getting something for nothing!
  • Finally, include a practical call-to-action at the end of every article or blog post. Ask your readers to take some action. Maybe they need to sign up for a newsletter or download a white paper.

That will encourage them to share your content with others.

  • Use analytics to track content performance carefully. For example, you can see where your traffic comes from and how many people click on links within your site.
  • This data will give you actionable and valuable insights into what works and what doesn’t.
  • Make sure you optimize your content for SEO (search engine optimization). That means including relevant keywords throughout your text.
  • It’s also important to link back to your main website whenever possible. Search engines reward websites that provide additional value to visitors.
  • Don’t forget to check your spelling and grammar before publishing. Readers won’t appreciate having to wade through bad English.

Finally, once you’ve published your content, make sure you share it on social media sites like Facebook and Twitter.

People love reading great content. So when they come across your work, they’ll be more likely to share it with their friends.

Doing this helps increase your brand awareness and reach new customers.

How To Write A Blog Post That Gets Shared On Social Media

  • Write about topics people care about most.
  • Use images and videos.
  • Make it easy to share on social media.
  • Include links to other articles.


Get The Most Out Of Local Search With Content MarketingHow To Create Content Your Audience Loves

You also want to create content that your core audience cherishes. For example, if you’re targeting specific groups, such as moms, millennials, or small businesses, you should focus on creating content that resonates with those demographics.

For example, if you sell baby clothes online, you’d probably write posts about parenting tips and tricks rather than selling diapers.

Your goal here isn’t to turn off potential customers. Instead, you want to attract people who already know and trust you.

It would help if you showed them why they should buy from you to accomplish this.

You may even want to create content that reinforces your existing message if you have an established brand.

By doing so, you can help build credibility among your current followers.

The best way to do this is to use testimonials.

Testimonials Add Credibility

Testimonials are powerful because they allow you to connect with real people.

They also demonstrate that you listen to your customers and understand their needs.

When using testimonials, the critical thing to remember is to make sure they’re genuine.

  • Ask them directly about their experience with you.
  • Send new and repeat customers an email thanking them for their business.
  • Please give them a discount on future purchases.
  • Offer a gift in exchange for feedback.

Once you start sharing testimonials, you’ll notice that your sales begin to grow.

That’s because these stories help humanize your company and its products.

When customers read about real people enjoying your product, they feel less alone.

And that makes them more likely to purchase from you.

How To Get More Traffic From Pinterest

  • Start pinning!
  • Pin photos that showcase your products.
  • Add descriptions to your pins.
  • Promote your shares on social media.
  • Repin other pinner’s pins.
  • Share your posts on social media. 

How To Get More Traffic From Instagram

Instagram remains one of the most popular ways to promote your products and services. In fact, according to Statista, there were over 1 billion active users last year. With that many people visiting your page every day, it only makes sense that you would want to get noticed.

Here are simple steps to take to boost your traffic:

  • Follow influencers in your niche.
  • Comment on relevant posts.
  • Tag brands in your photos.
  • Like other people’s posts.
  • Share other people’s posts. – Take advantage of hashtags. – Join communities.
  • Be consistent.
  • Don’t be afraid to experiment.

How To Build An Email List For Local Businesses

Now that you’ve learned how to drive traffic to your website, you might wonder what happens next. Well, once visitors arrive at your site, you want to convert them into leads. That means getting them to fill out forms or sign up for your newsletter.

You have two options for capturing leads.

You can ask them to provide contact information or offer something of value.

Depending on the page they visit, you can use both methods if you want. Set your objectives carefully and ensure that every page on your site has a single action for visitors to take. Otherwise, you may overwhelm them with too many options.

How To Convert Leads Into Prospects

There are several different ways to capture leads. Here are some of the most common:

  • Forms: A form is a great way to capture leads. You can ask for information like name, email address, and phone number.
  • Landing Pages: Landing pages optimize converting visitors into leads. They have one purpose: to get people to provide their contact information.
  • Pop-ups: Pop-ups are a great way to capture leads. You can ask for information like name, email address, and phone number.
  • Social Media: You can use social media to capture leads. You can ask for information like name, email address, and phone number.
  • Webinars: Webinars are a great way to capture leads. You can ask for information like name, email address, and phone number.
  • Ebooks: Ebooks are a great way to capture leads. You can ask for information like name, email address, and phone number.
  • Newsletters: Newsletters are a great way to capture leads. You can ask for information like name, email address, and phone number.
  • Quizzes: Quizzes are a great way to capture leads. You can ask for information like name, email address, and phone number.
  • Contests: Contests grab attention and get people to notice your brand. That makes them an excellent way to draw leads.

The post How to Craft a Local Business Content Marketing Strategy appeared first on Performance Marketing Group.

When Is the Best Time to Rebrand My Website? Fri, 28 Jan 2022 14:10:18 +0000 The post When Is the Best Time to Rebrand My Website? appeared first on Performance Marketing Group.

Your website is your brand to the average visitor. If you’re looking to create a lasting impression, you need to invest time and energy to create a great-looking site.

A new website redesign is essential for keeping your brand fresh and relevant. The excellent news is that you won’t need to spend thousands of dollars to get started. Many free tools exist that can help you build a beautiful website.

If you want to generate leads from your website, it’s essential to understand what traffic will convert into sales. The first step always is to identify your target audience correctly. Then, it would be best if you determined which landing pages would attract them. Finally, you need to know which marketing channels will deliver the best results.

You may be wondering why you would even need to do this. After all, isn’t your website supposed to drive more business to your company?

Rebranding Will Update Your Digital Image

The answer is a resounding yes, but it might not be in the way you might think. Website conversion optimization is what your website needs to see real growth in your bottom line.

In plain terms, you need to ensure that your site converts visitors into customers. That means that you need to pay attention to things like:

• Landing page optimization – create a user-friendly, conversion-focused landing page that targets your specific audience

• Lead generation strategies – provide value to your potential customers with free tools so they will feel comfortable contacting you

• Email follow-ups – create an email marketing campaign that will help nurture relationships with new leads

The biggest question isn’t when to redesign it for website design. Instead, the most critical question is when you need to rebrand your site. A new website design means showing potential customers what they can expect from your brand. If you want to improve conversions, then change up the look and feel of your site with a fresh coat of paint.

The moment you see your traffic slacking or sales lagging, it’s a good idea to start brainstorming ideas for a new website redesign.

A new website design will keep your brand fresh and relevant. But, most importantly, it can help you turn more visitors into customers by driving better results from the same amount of effort. 

Here are a few primary factors to consider when designing your website:

• Look and feel – Ensure that your site is accessible to the eyes. If the aesthetic doesn’t appeal to your target audience, they won’t be willing to stick around for very long.

• Features – You don’t need to include every feature you can think of in one shot. Instead, focus on the parts your target audience will find most valuable.

• Navigation – Your website should be easy to navigate, even for people trying it out for the first time. Take care to ensure that your visitors know where they are at all times.

• Lead generation – You should optimize your website for lead generation. If you’re not attracting new business, then it may be time to reconsider your approach.

• Updates – Keeping your site up to date is an ongoing process that requires regular monitoring and maintenance. You can’t simply release new content once a year and expect

 Conversion rate optimization – Make sure you have a conversion-optimized site. That can be accomplished by A/B testing different versions of the same page so you can figure out what appeals to your audience. Doing extra work like this might not sound fun, but it pays off with lower marketing costs and higher returns.

• Marketing – You are only as strong as the marketing efforts that drive traffic to your website, so you need to learn how best to market your brand.

By having a website that generates leads, your company can grow even faster. In other words, it’s an invaluable tool for business success. In addition, a digital revenue stream helps companies and drives almost all businesses to accept orders online. So there’s little reason to avoid online selling because it opens new markets and expands existing ones.

In the end, a new website design is more about keeping up with trends and offering value to potential customers than anything else. But if you want a good reason to overhaul your site, then look at your company’s bottom line.

If your site looks outdated to potential customers, it can turn off your best prospects. That’s not a risk worth taking.

• Call-to-action (CTA) copywriting – this means the words on your website that prompt visitors to take action. That matters when you want a way to follow up with prospects warming up to your brand.

• Badge placement – if you’re running a special promotion, make sure to display it prominently so your site looks appealing.

• Design – it’s crucial to stay on top of design trends. While you don’t have to redesign your website every year, keep in mind that the average person’s attention span is only eight seconds. That means your site must look beautiful and show off your best traits right from the start.

Do you need a web design redesign? If so, what features do you hope it will include? Do you have any thoughts to add? Share your comments below. Thanks for reading! 

By keeping these ideas in mind, you can improve your site’s performance with a fresh coat of paint. A new website design doesn’t have to cost thousands of dollars. 

You can build a beautiful site at no charge if you know where to look for the best free tools. Generally, though, spending a reasonable amount on professional hosting and design is a better idea.

So why are you waiting?

If you feel that your business site is outdated or insufficient to generate leads, the time may be suitable for a new website design. Start brainstorming ideas with your team today!

Here at Performance Marketing Group, we have years of experience helping businesses just like yours grow their online presence. 


The post When Is the Best Time to Rebrand My Website? appeared first on Performance Marketing Group.