Category: Digital Marketing

  • Lower Your Blended Costs for Marketing with a Wide Strategy

    Lower Your Blended Costs for Marketing with a Wide Strategy

    Assuming you already have an integrated marketing plan in place, you’ve probably been noticing a decrease in your blended costs. That’s excellent news and likely to continue. Although it can be expensive ramping up your digital marketing strategy in the first place, as time goes by your funnel bears fruit at a very reasonable price. …

  • Integrated Marketing Matters More Than Ever In A Cross-Channel World

    Integrated Marketing Matters More Than Ever In A Cross-Channel World

    Integrated marketing holds the key for business owners everywhere. Are you trying to compete online in an environment where being static is not an option?

  • Put It All Together And Watch Your Small Business Marketing Efforts Grow

    Put It All Together And Watch Your Small Business Marketing Efforts Grow

    Don’t underestimate how many steps it takes to implement an effective digital marketing strategy. First, you have to build an incredibly robust foundation. That means your branding and marketing message are on point and efficient. Laying down a base for the rest of your efforts is time intensive, but totally necessary. Knowing that everything’s in…

  • Why Long Tail Keywords Still Mean a Lot to Small Businesses

    Why Long Tail Keywords Still Mean a Lot to Small Businesses

    Long tail keywords have remained in fashion because they’re effective. In the distant past, many website owners would optimize for root keywords. When the Internet was new, and few people understand how to do even basic SEO, they were able to rake in lots of traffic. Over time, the tastes of searchers changed dramatically. They…

  • The Modern Marketing Playbook Is Heavy on Facebook

    The Modern Marketing Playbook Is Heavy on Facebook

    Big Data has been winning big for the past few years, and that’s unlikely to change. Digital Marketing relies on data more than most fields. Targeting people who resemble your ideal prospect is a fast way to find conversions. Facebook compiles more data than anyone. They have the most users and know just about everything…

  • Putting the Right Digital Marketing Strategy in Place Takes Time

    Putting the Right Digital Marketing Strategy in Place Takes Time

    Digital marketing is a unique phenomenon. On the one hand, the practice is capable of producing nearly instant results. On the other, there’s often a time delay before the best overall returns kick into high gear.  That’s why it’s a good idea to implement long-term and short-term strategies from the beginning. The same can be…

  • A Great Corporate Reputation Goes to the Company That Excels

    A Great Corporate Reputation Goes to the Company That Excels

    Corporate reputation is an interesting topic, especially as it relates to branding. Some brands are famous whereas others enjoy solid reputations. Since branding is crucial to organizational success, it’s easy to see that some organizations have baked having a solid reputation into their marketing DNA. One example is Amazon, the leading E-tailer run by Jeff Bezos.…

  • Discover Why Effective Marketing Strategies Help You Boost Business

    Discover Why Effective Marketing Strategies Help You Boost Business

    Effective Marketing Strategies Increase Your Revenues Too many times you hear scam reports about some digital marketing agency that has failed to add real value to their client’s business. In the world where many companies are spending millions of dollars each year to bring in new customers from digital marketing campaigns, the need to distinguish…

  • Copywriting Services Are Essential for Digital Marketing Success

    Copywriting Services Are Essential for Digital Marketing Success

    Web content has one critical purpose: to inform people before boredom whisks them away. Anyone who manages a website knows how quickly many visitors bounce. They don’t stay long after doing a search and landing on a page, or when they come directly from a link. When this happens, be sure the copywriter made a…

  • White Label Social Media Services Target the Right Customers

    White label social media services fill the gap faced by small businesses and digital marketing agencies alike. Social media management takes extensive resources to get right. For organizations that don’t have the right pieces in place, white label social media makes perfect business sense. These days, it’s crucial to target your customers while they’re active…