As the cannabis industry continues its explosive growth trajectory, consultants and agencies have unprecedented opportunities to guide clients through this complex, rapidly evolving marketplace. With national sales projected to reach $50 billion in 2025 and a remarkable 30%+ annual growth rate, now is the time to position your services as essential to cannabis business success.
Market Snapshot: The $50 Billion Opportunity
$50B
Projected U.S. cannabis market value in 2025
30%+
Annual growth rate in legal cannabis market
24
States with legal recreational cannabis
Why Consultants Are Critical to Cannabis Success
The cannabis industry faces unique challenges that your expertise can solve. Businesses in this space need guidance on navigating complex regulations, accessing limited banking services, building compliant marketing campaigns, and scaling operations in a fragmented market. According to Performance Corporate's 2025 Cannabis Industry Market Report, these pain points represent prime opportunities for consultants and agencies to deliver high-value services.
Client Growth Opportunities
- Multi-state expansion strategies as markets mature
- Product diversification beyond traditional offerings
- Strategic alliances and partnership development
- Merger and acquisition preparation amid consolidation
Emerging Service Needs
- Banking relationship development and financial compliance
- Omnichannel retail and digital transformation strategies
- Compliant marketing campaigns targeting key demographics
- Data-driven operations and inventory optimization
Five Data-Driven Strategies for Cannabis Consultants
1. Target High-Growth Market Segments
The report identifies key growth segments where clients need specialized guidance. CBD wellness products, infused pre-rolls, and cannabis beverages are experiencing double-digit growth. Help clients position their offerings in these expanding categories, backed by market data showing consumer preferences by region and demographic.
2. Build Generational Marketing Expertise
Millennials currently account for 46.2% of cannabis sales, while Gen Z represents the fastest-growing segment with 11.3% year-over-year growth. These demographics together represent nearly 63% of all U.S. cannabis sales. Develop specialized marketing services that help clients reach these valuable consumer segments with age-appropriate messaging and platforms.
3. Create M&A Advisory Services
2025 is predicted to bring another wave of cannabis mergers and acquisitions, with larger operators expanding through distressed assets. Develop M&A advisory services helping both buyers and sellers navigate this consolidation phase, from financial preparation to compliance due diligence and strategic negotiation support.
4. Offer Multi-State Compliance Solutions
With cannabis now legal for recreational use in 24 states and medical use in 16 more, multi-state operators face complex regulatory challenges. Package your compliance expertise as a scalable service, helping clients understand regional variations in packaging, labeling, testing, and marketing restrictions.
5. Develop Banking and Financial Services Connections
Limited banking access remains a critical industry challenge. Build relationships with cannabis-friendly financial institutions and package this network as a value-added service. Help clients establish banking relationships, implement compliant cash management systems, and prepare for potential federal regulatory changes.
Client Success Story: Transforming the Approach
"Our marketing agency specialized in traditional retail but hadn't ventured into cannabis. Using Performance Corporate's market report data, we developed targeted services for dispensaries struggling with customer retention. By implementing compliant digital marketing strategies and loyalty programs based on the demographic insights, we helped our first cannabis client increase repeat business by 32% within six months."
Turning Data Into Client Solutions
The 2025 Cannabis Industry Market Report provides consultants and agencies with actionable insights to develop specialized offerings. Here's how to transform the report's data into client solutions:
Market Assessment
Create custom regional market analyses that show clients exactly where their opportunities lie based on growth forecasts by state.
Trend Forecasting
Develop quarterly trend reports that keep clients ahead of emerging consumer preferences and product categories.
Competitor Analysis
Use market data to benchmark clients against successful operators in similar markets and identify competitive advantages.
Getting Started: Your Cannabis Consulting Roadmap
Access the Complete Market Report
Download Performance Corporate's 2025 Cannabis Industry Market Report for comprehensive data on growth trends, consumer demographics, and regional forecasts.
Identify Your Cannabis Specialization
Determine which aspects of the industry align with your existing expertise and where your firm can add the most value.
Develop Cannabis-Specific Service Offerings
Create service packages that address the specific challenges identified in the report, with clear ROI metrics for potential clients.
Build Strategic Partnerships
Connect with complementary service providers to offer comprehensive solutions that address multiple client needs.
Ready to Leverage These Insights for Your Clients?
Download the complete 2025 Cannabis Industry Market Report to access detailed data, trend analyses, and strategic recommendations that will position your consulting firm or agency as an essential cannabis industry partner.
Download the Complete Report →About Performance Corporate
Performance Corporate provides data-driven market intelligence for high-growth industries. Our research team combines rigorous analysis with practical business applications to help organizations identify opportunities and develop effective strategies. The 2025 Cannabis Industry Market Report is our most comprehensive analysis of this rapidly evolving sector.
Written by Johnson Dudley